Author: Maria Sparagis
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MCC 5993: Smoke Shops, Vape, and CBD Need a Better Processor
If you run a smoke shop, sell cigars, offer vaping products, or operate a CBD business, you fall under the Merchant Category Code 5993. Maybe you’re frustrated by payment processors turning you away, or you don’t like the label of “high-risk” just for running your business. Let’s break down what MCC 5993 means, why it…
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Should You Set Global Prices Based on One Major Market?
Pricing isn’t just a number you slap on your product and hope for the best. For online businesses with global ambitions, the stakes are much higher. Should you set your international prices based on what works in your biggest market—say, the US or Germany—and call it a day? Or do you need to tailor your…
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From Checkout Killer to Conversion Booster: 3D Secure’s American Comeback
While European businesses embrace 3D Secure (3DS) authentication as a regulatory requirement, American companies have largely avoided it, fearing the friction it might create at checkout. But modern 3D Secure technology has evolved, and US businesses are missing out on a powerful tool that can actually reduce declines and drop-offs while protecting against fraud. If…
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The Ultimate Guide to Building High-Converting Sales Funnels with Systeme.io
You’ve probably heard the phrase “the money is in the list.” But that’s not entirely true. The real money is in your sales funnel. If you’re running an online business and struggling to convert visitors into paying customers, you’re not alone. Today, we’ll dive into Systeme.io and show you exactly how to optimize your sales…
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Why Podcasting Still Packs a Marketing Punch (Even After the Hype Dies Down)
Remember when everyone and their grandmother started a podcast during the pandemic? Those days might feel like ancient history now. However, we know that real opportunities often emerge after the initial buzz fades. While casual creators have moved on to the next shiny object, savvy businesses are doubling down on podcast marketing strategies that actually…
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