Author: Maria Sparagis
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Let’s Talk About Stablecoins
Stablecoins have quietly revolutionized what we think and know about digital payments. They create a bridge between traditional finance and the crypto world, which is much needed no doubt. Unlike their volatile cryptocurrency cousins, these digital currencies maintain relatively stable values by pegging themselves to established assets like the US dollar, euros, or even gold.…
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Email Cadence Best Practices: How Often Should You Really Email Your Customers?
You check your inbox and see 47 new emails. First instinct? Delete half without reading them. Your customers feel the same way about your marketing emails. Getting email cadence right makes the difference between building loyal customers and ending up in the spam folder. Send too few emails, and people forget you exist. Send too…
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Generative Engine Optimization (GEO) 101
Let’s be honest about something that’s happening right under our noses. Your customers aren’t Googling things the way they used to. Instead of typing “best payment processor for small business” into a search bar and scrolling through ten blue links, they’re having conversations with ChatGPT, asking Claude for advice, or getting instant answers from Perplexity.…
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Visa VAMP Is Coming Oct 1 2025: What Merchants Need to Know
Visa’s new VAMP program is not hot news, but as the deadline approaches it’s making business owners quake. Payment processors across the industry will enforce Visa’s new Acquirer Monitoring Program (VAMP) starting October 1, 2025. This overhaul consolidates Visa’s existing fraud and dispute monitoring programs into a single, more stringent framework that demands immediate attention…
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FTC Is Coming After “Made in USA” Claims
Labels like MUSA or Made in the USA can tank your business. You see them everywhere on Amazon, eBay, and Shopify stores, products that proudly sporting “Made in USA” badges. American flags plastered on product photos. Bold claims about supporting American workers. But many—if not most—of these products ship straight from overseas warehouses. If you’re…
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