Author: Maria Sparagis
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Cold DMs Could Be Your Secret Marketing Weapon
Cold DMs, or cold direct messages, are the modern equivalent of cold calling and cold emailing. Instead of picking up the phone or sending an unsolicited email, businesses are now sliding into potential customers’ DMs on social media platforms like Instagram, Facebook, LinkedIn, and even TikTok. Just like their predecessors, cold DMing aim to start…
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Maximizing Revenue Recovery for Failed Subscription Payments in GoHighLevel and Stripe
Subscription businesses inevitably face failed payments, which can lead to involuntary churn if not addressed. Here’s how to optimize your failed payment recovery process when using GoHighLevel as your CRM and Stripe as your payment gateway. AVOID SUBSCRIPTION CHURN Stripe’s Default Failed Payment Handling Stripe offers a built-in feature called “Smart Retries” that automatically retries…
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Stripe Pros and Cons: Is It Worth It?
Stripe is a widely used payment platform, servicing both large and small businesses globally. But is it the right choice for all merchants? It depends on what you sell—and not only. Every online business is different, and with that comes varying needs. Let’s look at the pros and cons of Stripe, the types of businesses…
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The Metaverse Is Still Brimming with Business Opportunities
The metaverse generated a massive buzz in 2021-2022 when Meta pivoted its focus and poured billions into investments. However, the hype has since cooled due to Meta’s significant losses in its Reality Labs division, the cryptocurrency crash, and shifting consumer behavior in the post-pandemic world. Despite these setbacks, most business leaders remain optimistic about the metaverse’s…
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Don’t Have a Podcast for Your Business? You Should!
Podcasts are taking the world by storm, and it’s no surprise why! With over 2 million active podcasts and counting, this engaging medium has captured the attention of audiences everywhere. From entertainment and education to business and beyond, podcasts offer a unique way to connect with listeners on a deeper level. If you’re a business…
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