Author: Maria Sparagis
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Synapse Bankruptcy, A Wake-Up Call for Banking-as-a-Service
The recent abrupt bankruptcy filing of financial technology company Synapse has sent shaken the banking industry. Synapse Financial Technologies, which acted as a middleman between fintech firms and banks, has frozen the accounts of tens of thousands of businesses and consumers as a result of its Chapter 11 bankruptcy protection filing in April. This debacle…
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Marketing on the Dark Side of Social Media
With the rise of AI, the digital landscape is changing fast—but that’s not always a good thing. Gone are the days when we could just post a few updates on Facebook and call it a day. With the rise of misinformation and declining trust in social media (in no small part due to AI content),…
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Shopify Account Suspended: How to Recover
Your business is like a living creature. Your payment processor is the heart that keeps it alive. So when Shopify Payments suspends your account, it’s like going into cardiac arrest—you need to resuscitate ASAP. Here’s a quick outline of what to do to keep your business alive when your Shopify account is suspended. Start your…
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How to Set Up a Shopify Store from Scratch
Shopify is easily the world’s largest ecommerce platform, used by merchants across all types of business models. Its user-friendly interface, coupled with a comprehensive suite of tools and features, makes it an ideal choice for entrepreneurs seeking to launch and grow their online stores. Shopify’s popularity is even more amplified by its scalability, allowing businesses…
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Maximize Customer Retention by Mastering the Downsell
You know the upsell and the cross-sell, but do you know the downsell? This sales method perfects the trifecta. It gives you the opportunity to not only retain customers but improve your product and bump your bottom line. Here’s all you need to know about the downsell, how to use it, and what to look…
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