Author: Maria Sparagis

  • A Complete Guide to Credit Card Decline Codes

    While it may seem like a minor inconvenience, understanding credit card decline codes is crucial for the smooth operation and financial health of your business. These codes, which are generated when a transaction is rejected, provide valuable insights into why the payment failed and what steps you can take to resolve the issue. By familiarizing…

    man resting his chin on his palm and staring at his computer screen showing a list of credit card declines on the checkout of his online business.
  • 5 Ways to Reach Below 5% Refund Rate & Avoid Chargeback Scams

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    Chargeback scams are an increasingly significant threat to the bottom line of ecommerce businesses, particularly those operating in high-risk industries. These fraudulent chargebacks not only result in lost revenue but also lead to increased operational costs, damaged relationships with payment processors or service providers, and potential penalties from card networks like Visa and Mastercard. Here’s…

    reduce chargeback scams and reach less than 5% refund rate
  • The Rise of Digital Tipping: Best Practices for Tipping Platforms and Content Creators

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    As more and more businesses move their operations online, the concept of digital tipping has gained momentum, transforming the way customers show their appreciation for quality service. Gone are the days when cash was king; today, customers prefer the convenience and flexibility of cashless tipping options. For online merchants and creators, embracing digital tipping can…

    tip jar full of coins surrounded by cash
  • Spiritual Marketing: Your Guide to Selling Spiritual Products Online

    Spiritual marketing is a rapidly growing field as more people seek out resources for personal development, healing, and spiritual growth online. The global pandemic has only accelerated this trend, with the self-help industry now worth over $11 billion in the US alone. From ebooks and courses to apps and coaching, there are countless opportunities for…

    woman holding paper surrounded by glowing light
  • 5 Actually Useful Ways to Use AI in Email Marketing

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    Are you ready to take your email marketing campaigns to the next level? Of course you are! And guess what? AI is here to help you do just that. Email marketing remains one of the most powerful tools for reaching and engaging with customers—especially in direct response and affiliate marketing. But with so many emails…

    Email marketing, digital email and computers powered by AI