Author: Maria Sparagis
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How to Add Payment Options to Shopify: A Step-by-Step Guide for Online Merchants
As a Shopify store owner, offering multiple payment options is crucial for providing a seamless checkout experience and maximizing conversions. In today’s ecommerce landscape, customers expect the flexibility to choose their preferred payment method, whether it’s a credit card, digital wallet, or even cryptocurrency. Whether you’re a new Shopify merchant setting up your payment options…
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The Bitcoin Halving: What to Expect, What It Means, Why It Matters
As the cryptocurrency world anticipates the upcoming 2024 Bitcoin halving event, it’s important for merchants, investors, and enthusiasts to understand its potential impact on the market. The halving, a significant milestone in the Bitcoin protocol, has historically influenced the price, mining profitability, and overall sentiment surrounding the world’s first and most prominent cryptocurrency. Start accepting…
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Nuvei to Go Private in $6.3B Buyout Deal Led by Advent International
In a major shakeup for the fast-growing fintech sector, Nuvei Corporation (NASDAQ: NVEI, TSX: NVEI), a leading Montreal-based payment technology provider, has agreed to be taken private by Advent International and existing Canadian shareholders in an all-cash deal valued at approximately $6.3 billion USD. As one of Canada’s most prominent fintech companies, Nuvei has made…
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FTC Ramps Up AI Regulation with new Impersonation Rule
In a significant move to protect consumers and legitimate businesses, the Federal Trade Commission (FTC) has announced the implementation of the Impersonation Rule, which went into effect on April 11, 2024. This new rule specifically targets scams and deceptive practices involving the impersonation of government agencies and businesses, with a particular focus on the growing…
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Branding vs Direct Response Marketing: Use the Best of Both
Are you looking to take your marketing strategy to the next level and leave your competitors in the dust? The secret weapon you’ve been searching for is right under your nose: branding. That’s right, the same branding tactics that big corporations use to build loyal customer bases and dominate their industries can be harnessed by…
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