Author: Maria Sparagis

  • Branding vs Direct Response Marketing: Use the Best of Both

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    Are you looking to take your marketing strategy to the next level and leave your competitors in the dust? The secret weapon you’ve been searching for is right under your nose: branding. That’s right, the same branding tactics that big corporations use to build loyal customer bases and dominate their industries can be harnessed by…

    megaphone on the left surrounded by marketing symbols, megaphone on the right surrounded by noise symbols
  • How to LEGALLY Sell Pet Meds Online

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    The online pet pharmacy market in the United States is experiencing significant growth, driven by the increasing number of pet owners seeking convenient and affordable ways to access medications and health products for their furry friends. According to a recent report, the global online pet pharmacy market is expected to reach $13.6 billion by 2027,…

  • Reddit Has Something Brewing for Direct Response Merchants

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    Reddit is the self-proclaimed “front page of the internet,” where millions of users gather to discuss, share, and interact with content across a vast array of topics and interests. For direct response marketers, Reddit presents a unique opportunity to tap into highly engaged communities and drive meaningful results. In this post, we’ll explore the benefits…

    businessman sitting at desk in front of large monitor displaying the Reddit website, stacks of cash on his desk
  • X Advertising: Mastering Native Advertising on Musk’s Social Platform

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    X, the social network acquired and rebranded by Elon Musk, has quickly become a hotbed of activity, attracting users from all walks of life with its promise of free speech and open discourse. As X continues to gain traction, marketers are taking notice of the platform’s advertising potential. With its unique user demographics, engagement patterns,…

    stacks of cash and a cell phone with the X social media logo on it
  • Sam Bankman-Fried Sentenced: Lessons for Crypto Businesses in the Wake of the FTX Collapse

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    The crypto world was rocked by the stunning collapse of FTX, one of the largest cryptocurrency exchanges, and the arrest of its co-founder, Sam Bankman-Fried. The 30-year-old billionaire, once hailed as a visionary and philanthropist, now faces charges of financial fraud and a prison sentence of 25 years in what was ultimately a Ponzi scheme.…

    computer screens showing red numbers, cryptocurrency, financial exchange, collapse