Author: Maria Sparagis
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Businesses Expose 12% of Customer Data — Avoiding Data Breaches & What to Do When They Happen
It’s a frightening reality: 12% of businesses are exposing their customers’ private data. Data breaches cost companies tens of billions of dollars each year, but the financial damage is only the tip of the iceberg. The personal data of customers, including contact information, social security numbers, and credit card numbers, is being put at risk.…
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Visa Mastercard Agree on $30b Settlement – What It Means for Online Merchants
CREDIT CARD PAYMENTS, CREDIT CARD PROCESSING, Credit Card Processing Fees, Credit Card Surcharges, MasterCard, PAYMENT PROCESSING, VISAIn a landmark move that could reshape the landscape of credit card processing, Visa and Mastercard have reached a staggering $30 billion settlement with merchants across the United States. This settlement aims to address long-standing concerns over the exorbitant credit and debit card fees that have burdened retailers, particularly small businesses, for decades. For online…
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Email Is Hands-Down the Best Platform for Affiliate Marketers, Here’s Why
Email marketing has proven to be an incredibly powerful tool for affiliate marketers looking to maximize their earning potential and drive more sales for the products and services they promote. Building and nurturing an engaged email list is one of the most effective strategies for reaching your target audience, fostering relationships, and ultimately boosting your…
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Digital Marketing vs Affiliate Marketing — Pros, Cons, and Using Together
Two popular marketing strategies that have gained significant traction in recent years are digital marketing and affiliate marketing. While both approaches leverage online channels and digital platforms, they differ in their execution and objectives. Digital marketing encompasses a wide range of tactics and channels, and its primary goal is to build brand awareness, engage with…
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New FTC Telemarketing Rules: What Merchants Need to Know
The Federal Trade Commission (FTC) has recently announced significant updates to the Telemarketing Sales Rules (TSR), aimed at strengthening consumer protection and cracking down on deceptive telemarketing practices. These changes come as part of the FTC’s ongoing review of the TSR, which includes do-not-call provisions and prohibitions on most telemarketing robocalls to consumers. The new…
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