Author: Maria Sparagis
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Pumpkin Spice Marketing: Brewing Your Own Seasonal Craze
When we think of fall, certain images irresistibly come to mind: falling leaves, cozy sweaters, and, thanks to a certain coffee giant, the iconic Pumpkin Spice Latte (PSL). Celebrating its 20th anniversary, Starbucks’ PSL isn’t just a drink; it’s a cultural beacon that has captivated American taste buds and dominated social media feeds every fall…
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Curacao Gaming Licenses Changes and Opening a Gaming Business
As of September 2023, the picturesque island nation of Curacao, long renowned for its lenient gambling laws and attractive tax rates in the Caribbean, has implemented significant changes to its gaming license framework. These changes mark a pivotal shift in how online gaming and gambling businesses will operate within and through Curacao. For years, Curacao’s…
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Keeping Your Message in the Inbox: The Anti-Spam Guide for Sellers
Are you tired of your carefully crafted emails ending up in the digital abyss of the junk folder? You’re not alone. There’s nothing more disheartening than sending out an email, only to have it sidelined by an overzealous spam filter. But worry not! Whether your customers are using Outlook, Gmail, or Yahoo, we’ve got exactly…
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The Risk (and Reward) of Imitation: Copying Competitor Ads
Whether it’s a startup trying to find its footing or an established brand seeking to maintain its dominance, the tactics employed in advertising can make all the difference. Direct response advertising, with its focus on eliciting immediate action from consumers, becomes a canvas for creativity and sometimes, imitation. But where does one draw the line?…
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How Non-US Residents Can Leverage a Stripe Account
Navigating the world of e-commerce can be challenging, especially when you’re a non-US resident aiming to establish a presence in the US market. One of the key hurdles is setting up an efficient and reliable system to process payments. This is where Stripe, a leading payment gateway, becomes an indispensable tool for entrepreneurs and business…
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