Author: Maria Sparagis
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Amazon Sued by FTC for Price Inflation, Monolopy in Antitrust Lawsuit — How This Affects You
In a significant move that sends ripples across the American e-commerce landscape, Amazon.com, Inc is in the legal crosshairs once again, facing a substantial antitrust lawsuit that questions its marketplace dominance and business practices. The Federal Trade Commission (FTC), backed by 17 U.S. states, has rolled out a comprehensive legal challenge accusing the online superstore…
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Banks Go Cashless, A Sign of Wider Crypto Acceptance
In a rapidly digitizing world, traditional banking systems are finding themselves at the crossroads of evolution. Macquarie Bank’s recent announcement, intending to transition entirely to a digital-only banking system by November 2024, underscores this global shift. While this move may be seen as a nod towards progress and efficiency, it also sparks significant discussions, especially…
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The Power of Prime on Shopify, How Merchants Should Handle Amazon’s Buy with Prime Checkout
The checkout experience often serves as the ultimate determinant of whether a browsing visitor becomes a loyal customer. The right balance between speed, security, and familiarity can make all the difference. And now, with the exciting collaboration between Shopify and Amazon, integrating the “Buy with Prime” feature, the landscape is shifting once again. For Shopify…
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Turning Limitations into Advantages in SaaS Messaging Framework
Have you ever been to a party where someone told a story that had everyone leaning in, hanging onto every word? The kind of story that draws gasps, chuckles, and knowing nods? Now, imagine that magnetic storyteller being you about your SaaS product. But what makes some stories (or in our world, messaging) resonate while…
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How Marketers Can Stay Ahead Using the European Accessibility Act (EAA)
Introduced in 2019 by the European Union, the European Accessibility Act (EAA) serves as a testament to the EU’s commitment to crafting a more inclusive digital and physical space. But the ramifications of this act stretch far beyond European borders. For online business owners, marketers, and even industries involved in crafting physical digital devices, understanding…
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