Author: Maria Sparagis
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Scale Your Facebook Ad Campaign FAST with the Shotgun Approach
Marketers are constantly searching for the most effective strategies to promote their products and services. You might have come across the terms “shotgun approach” and “rifle approach” during your forays into the marketing landscape. While the rifle approach zeroes in on a specific target audience with precision, the shotgun approach takes a more expansive route,…
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Boost Your Bookings with 3 Simple Vacation Rental Payment Rules
The way vacationers book and pay for their dream getaways has changed in the past decade. Ensuring a smooth and reliable payment experience has never been more crucial for those in the vacation rental business. Whether you’re an Airbnb host, a property owner with a scenic beach house, or a professional vacation rental manager, understanding…
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Text-to-Pay Mobile Payments: The Most Powerful Payment Tool You Aren’t Using
In 2023, the manner in which we transact has dramatically shifted, evolving in tandem with technological advancements. Not too long ago, the concept of making a purchase using anything other than cold hard cash or a physical credit card would’ve been the stuff of sci-fi. But as we journeyed from bartering to coins, from paper…
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Why Your Checkout Page SUCKS (and How to Fix It)
Did you know that the global average cart abandonment rate hovers around 70%? Yes, that means nearly 3 out of 4 shoppers leave your store without completing their purchase. And more often than not, the culprit is a poorly designed or overly complicated checkout process. A smooth checkout flow is the grand finale of the…
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TikTok BANS Links to External E-Commerce Sites, Warning for Affiliate Marketers
In a world where the boundaries between social media and e-commerce are rapidly blurring, a new revelation from TikTok might fundamentally shift the platform’s role in the online shopping ecosystem. In a bold move that’s poised to reshape the e-commerce landscape within its ecosystem, TikTok has announced plans to ban links to external e-commerce sites,…
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