Author: Maria Sparagis
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Keeping Your Message in the Inbox: The Anti-Spam Guide for Sellers
Are you tired of your carefully crafted emails ending up in the digital abyss of the junk folder? You’re not alone. There’s nothing more disheartening than sending out an email, only to have it sidelined by an overzealous spam filter. But worry not! Whether your customers are using Outlook, Gmail, or Yahoo, we’ve got exactly…
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The Risk (and Reward) of Imitation: Copying Competitor Ads
Whether it’s a startup trying to find its footing or an established brand seeking to maintain its dominance, the tactics employed in advertising can make all the difference. Direct response advertising, with its focus on eliciting immediate action from consumers, becomes a canvas for creativity and sometimes, imitation. But where does one draw the line?…
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How Non-US Residents Can Leverage a Stripe Account
Navigating the world of e-commerce can be challenging, especially when you’re a non-US resident aiming to establish a presence in the US market. One of the key hurdles is setting up an efficient and reliable system to process payments. This is where Stripe, a leading payment gateway, becomes an indispensable tool for entrepreneurs and business…
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Why Negative Reviews Can Be a Goldmine for Your Business
When you think about negative reviews, you might picture them as the pesky flies at the picnic of ecommerce—unwanted, persistent, and with a knack for spoiling the feast. But what if I told you that these critiques, as jarring as a one-star rating can be, are not just inevitable, but actually invaluable? Picture this: a…
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Why Credit Repair Is High Risk and How You Can Profit
Credit repair services are essential to this world we live in, run by credit and filled with consumers grappling with poor credit scores and crippling debt. Even if credit repair is so crucial to the flow of commerce, the industry is snugly fit into the high-risk category by many financial institutions and payment processors. This…
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