Author: Maria Sparagis

  • What TikTok’s Online Store Means for Amazon, Shein, and ClickBank

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    Digital marketing trends have revealed a new horizon where social media platforms aren’t just about connecting with friends or finding entertainment anymore. In a revolutionary step forward, the concept of a fully-fledged online retail store integrated within a short-form video platform has emerged. This inventive approach seeks to redefine e-commerce as we know it, providing…

    TikTok shopping tab and in-feed shopping set to disrupt Amazon, ecommerce.
  • How to Get Off MATCH: A Guide

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    Stuck on MATCH and don’t know how you got there or how to get off? In this guide, we’ll take you through the step-by-step process of escaping from MATCH’s clutches and finally regaining your freedom. Whether you’ve been placed on MATCH by accident, from a previous business, from a mismatch, or something else entirely, we’ve…

    How a merchant can get off the MATCH list
  • Are You Meeting Americans’ Demand for Sustainability? A Green Awakening

    The contemporary landscape of the retail sector has experienced a transformative shift towards implementing sustainable business practices. The environmental sustainability of a business owner extends beyond simply their carbon emissions or their energy use. It encapsulates the holistic approach they take towards their operations – from the supply chain to their waste management protocols. This…

    Demand for business sustainability is growing among American consumers
  • Stream, Shop, Smile: Roku and Shopify’s Revolutionary Shopping Experience Breakdown

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    In the rapidly-evolving digital world, one might think the possibilities for advertising and e-commerce are endless. Yet, a noticeable gap persists: the world of TV streaming has largely remained untouched. Well, maybe not untouched but more unrealized. Ads have existed on streaming since streaming’s birth. Viewers today enjoy a plethora of content on their TV…

    Direct response marketers find a new home in tv streaming
  • How to Market on Threads: A Guide

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    Threads, Meta’s Twitter competitor, is a powerful new social media platform that has squeezed its way in at just the right time. Twitter is going wild, folks are looking for alternatives, and Threads is simple enough to just work. It won’t be like this forever, but for now it’s exactly what the people need. A…

    Marketing on Threads, Meta's Twitter Competitor