Author: Maria Sparagis
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Help! Stripe closed my account, what do I do now?
Help! Stripe closed my account, what do I do now? Few situations induce immediate stress for online businesses like receiving a notification that their Stripe account has been closed. With the rapid pace of digital transactions, it’s crucial to resolve this issue efficiently. While some merchants have navigated these murky waters with ease, the majority…
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The Psychology of Pricing: A Powerful Playbook for Marketers
Ever thought about why some products, even with a higher price tag, fly off the shelves while others don’t? Or why a simple tweak in the way a price is displayed can dramatically affect sales? If you’re nodding along, then you’re in the right place. We’re about to deep-dive into one of the most intriguing…
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VAU and MAU Will Eliminate Churn on Your Subscriptions, Here’s How
We’ve all felt the sting of chargebacks, faced declines, and grappled with customer churn. These are not just “problems”; they’re actually revenue leaks that can bleed a subscription business dry if not addressed. Enter Visa Account Updater (VAU) and Mastercard Account Updater (MAU), the unsung heroes in the payment ecosystem that can help you overcome…
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Online Reviews are the Golden Marketing Tool You Aren’t Using
In the digital world we’re navigating, the adage “The customer is always right” takes on a whole new meaning, especially when it comes to customer reviews. Think about it: When was the last time you made an online purchase without scrolling through reviews or star ratings? If you can’t remember, you’re in good company. An…
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Scale Your Facebook Ad Campaign FAST with the Shotgun Approach
Marketers are constantly searching for the most effective strategies to promote their products and services. You might have come across the terms “shotgun approach” and “rifle approach” during your forays into the marketing landscape. While the rifle approach zeroes in on a specific target audience with precision, the shotgun approach takes a more expansive route,…
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