Author: Maria Sparagis

  • The Art of Goodbye: Mastering the Cancellation Funnel to Minimize Churn

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    For subscription businesses, customer retention is the name of the game. But equally important—and often overlooked—is mastering the art of a well-executed cancellation process. It’s the last impression a customer has with your brand, and it can significantly impact their likelihood to return or refer others to your service. This is where cancellation funnels can…

    Cancellation funnel for reducing customer churn featured image.
  • Licensing Business Model: A B2B Revenue Model to Supplement Subscriptions

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    In the digital era, the subscription business model has become a cornerstone for many companies across industries, providing a predictable, recurring revenue stream and cementing long-term relationships with customers. From streaming platforms to software providers, subscriptions have reshaped how businesses approach customer engagement and revenue generation. But as business landscapes evolve, so do models for…

    "Licensing revenue model" and "the next evolution for subscription businesses" overlayed on top of a laptop and people's arms.
  • Stripe Is Too Expensive! | Stripe Fees Breakdown + Alternatives

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    Imagine this: You’ve just started your online store and decided to use Stripe for payment processing. Fast forward a few months, and you’re excitedly checking your earnings only to find that (1) a significant chunk of your profits has vanished into thin air, OR (2) your shop is frozen! Stripe is no doubt one of…

    Stripe is too expensive as a payment processor for most online businesses