Author: Maria Sparagis
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Turning Limitations into Advantages in SaaS Messaging Framework
Have you ever been to a party where someone told a story that had everyone leaning in, hanging onto every word? The kind of story that draws gasps, chuckles, and knowing nods? Now, imagine that magnetic storyteller being you about your SaaS product. But what makes some stories (or in our world, messaging) resonate while…
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How Marketers Can Stay Ahead Using the European Accessibility Act (EAA)
Introduced in 2019 by the European Union, the European Accessibility Act (EAA) serves as a testament to the EU’s commitment to crafting a more inclusive digital and physical space. But the ramifications of this act stretch far beyond European borders. For online business owners, marketers, and even industries involved in crafting physical digital devices, understanding…
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How to Migrate from One Payment Processor to Another Without Losing Data
Your payment platform is the heartbeat of your e-commerce operation, enabling transactions, securing sensitive data, and providing a seamless checkout experience for your customers. But what happens when your current payment service provider no longer meets your business needs? Or when a new processor comes along offering better functionality, pricing, or scalability? The answer lies…
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Help! Stripe closed my account, what do I do now?
Help! Stripe closed my account, what do I do now? Few situations induce immediate stress for online businesses like receiving a notification that their Stripe account has been closed. With the rapid pace of digital transactions, it’s crucial to resolve this issue efficiently. While some merchants have navigated these murky waters with ease, the majority…
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The Psychology of Pricing: A Powerful Playbook for Marketers
Ever thought about why some products, even with a higher price tag, fly off the shelves while others don’t? Or why a simple tweak in the way a price is displayed can dramatically affect sales? If you’re nodding along, then you’re in the right place. We’re about to deep-dive into one of the most intriguing…
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