Author: Maria Sparagis
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Max Out Subscription Retention with 3 Easy Tips, 10% Profit Growth!
There’s a key metric that often dictates the success of subscription-based businesses: retention rate. With the rise of social media and increasing competition, keeping existing customers loyal to your brand has become paramount. While many businesses invest heavily in customer acquisition strategies, focusing on dazzling new customers with shiny products and enticing offers, it’s a…
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eCommerce vs. Direct Response, What’s the Difference?
Understanding the nuances of different selling strategies has never been more essential. As our world increasingly shifts to digital realms, businesses must align their practices to reach customers effectively. Two prevalent online sales methodologies that often stir confusion are ecommerce and direct response. Both approaches have reshaped the way businesses sell products and services, yet…
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Stripe Holding Funds for 90 Days? 3 Ways to Continue Processing Payments and Get Your Money Back
Imagine waking up to find that Stripe, which handles a significant portion of your transactions, is holding onto 30% or more of your money due for up to 90 days! That’s the reality for many Stripe merchants; Stripe account balance trapped in the system with no way out for an extended period of time. But…
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How the Payment Methods You Accept Reflects the Quality of Your Small Business
If there’s one thing we’ve learned in the field of payment processing, it’s that how you accept your customer’s money can speak volumes about your business. As a veteran merchant account provider, I’ve seen it all – the good, the bad, and the unfortunately outdated. The methods by which a small business accepts payments aren’t…
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PayPal Launches Dollar-backed Stablecoin, PYUSD — What Crypto Merchants Need to Know
In an ambitious stride towards harnessing the power of blockchain, PayPal, a leading name in financial services, unveiled its latest digital endeavor: a stablecoin named PayPal USD or PYUSD. This isn’t just any run-of-the-mill crypto announcement. It marks a significant milestone as PayPal becomes the first major American financial institution to launch its own stablecoin…
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