Author: Maria Sparagis

  • Stripe Fees Are Killing Your International Business — Solution!

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    Between high rates, international credit card processing fees, and conversion fees, Stripe’s transaction fees might literally be killing your business. As an international seller, Stripe won’t allow you to set your default currency in the market you may sell in, which means you pay more for no reason. But there are solutions available that lead…

    Global and Local written on a street signs, signifying the connection between payments and business
  • Will AI Replace Copywriters? The Future of Copywriting and How to Adapt

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    Are you worried AI copywriting tools will put an end to your career? Don’t panic just yet. In this blog post, we’ll discuss the current state of copywriting, how AI is changing the landscape, and, most importantly, practical tips on how you can thrive in a future where Artificial Intelligence (AI) continues to grow. Ready…

    Content writer circled on a newspaper jobs ad.
  • Beyond the Scroll: A Direct Response Marketer’s Guide to Mastering TikTok

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    In a world increasingly dominated by social media, it never feels like there’s enough room for new platforms. Enter TikTok – a video-sharing platform that has not only been turning heads but also redefining the very rules of social media engagement. With its potent mix of creativity, entertainment, and virality, TikTok has quickly emerged as…

    Tik Tok is a money-making machine for direct response marketers.
  • Cancel-Proof Subscriptions: Strategies for SaaS Churn Reduction

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    Customer churn – the rate at which customers stop doing business with a company – can be a daunting challenge for Software as a Service (SaaS) business owners. This SaaS metric, often seen as a silent killer, can make or break the success of your small business. High-risk merchants, by their nature, face additional layers…

    Monthly churn rates affect subscription model businesses, especially SaaS
  • The Future of Direct Response Marketing: Trends to Implement NOW

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    Direct response marketing is a strategy that has continuously proven its worth. This marketing technique has a rich history of connecting businesses directly with their desired audiences, urging them to take immediate, measurable action. The allure of direct response marketing lies in its potency for generating immediate results, its trackability, and the ability to target…

    Idea generation, light bulb glowing and surrounded by crumpled notes.