Author: Maria Sparagis
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SEO Experimentation – 7 Examples and Benefits
As search engine algorithms become increasingly complex and user behavior continues to shift, strategies of the past no longer yield profitable results. This is where the power of SEO experimentation (Search Engine Optimization) comes into play. SEO experimentation is not just about tinkering with title tags or adding keywords. It’s a scientific approach to SEO,…
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Subscription Business Models Are the Future, Here’s Your Proof
Across various industries, from software to entertainment and even retail, more and more businesses are opting for the subscription model. But why? The appeal of subscription models lies in their ability to provide businesses with a more predictable revenue stream, fostering a deeper and ongoing relationship with customers. Instead of one-time transactions, customers engage in…
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Empowering the Workplace: How AI and LLMs Revolutionize Productivity and Efficiency
Among the rapid technological advancements that drive our digital world, Artificial Intelligence (AI) and large language models stand as pioneers, spearheading this transformative wave that is reshaping industries, economies, and societies. AI, once a concept limited to the realm of science fiction, is now a tangible, powerful tool that permeates our daily lives. Its applications…
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How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”
Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…
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FTC Sues Amazon – “Click to Cancel” Crackdown and How to Avoid Penalty
Amazon is being sued by the FTC (Federal Trade Commission) for forcing customers into Amazon Prime memberships. The government body recently announced their new “Click to Cancel” rule, which is aimed at making it easier for customers to cancel any subscription they may have with a business. Shares for the Seattle-based big tech titan fell…
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