Author: Maria Sparagis
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Your Packaging and Fulfillment Experience Drives Chargebacks
Most business owners obsess over their product quality and marketing. They spend countless hours perfecting their sales pages and crafting the perfect pitch. But then they completely drop the ball when it comes to packaging and fulfillment. This oversight costs them thousands of dollars in chargebacks every year. Your customer’s journey doesn’t end when they…
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5 Early Signs of Fraud (Before Checkout)
When most people think about online fraud, their minds jump straight to the checkout page. Stolen credit card numbers, mismatched billing info, or desperate attempts to guess 3DS codes. But the key to fraud prevention isn’t to just watch the finish line, it’s about spotting trouble long before your customer ever fills their cart or…
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8 Customer Journey Points Where You’re Losing Conversions
It’s a pain to watch visitors slip away before clicking “Buy.” Customers drop off at every step of the journey, from that first email to the last click on your checkout page. If you know where you’re losing them, and what to do about it, you can turn those missed chances into real revenue. Let’s…
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The Complete Guide to Merchant Category Codes (MCCs)
Merchant Category Codes shape how businesses process payments, manage taxes, and operate in the digital economy. These four-digit numerical codes classify every type of business imaginable, from coffee shops to construction companies. This comprehensive guide covers everything about merchant category codes. You’ll discover what they are, how they work, why they matter, and how they…
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Turn Your Thank You Page into a Conversion Powerhouse
Most businesses treat their thank you page like an afterthought. They slap together a quick “Thanks for your purchase!” message and call it done. That strategy misses so much potential. Your thank you page sits at the perfect moment in your customer’s journey. They’ve just bought from you, trust levels are high, and they’re feeling…
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