Category: Ads

  • How to Get Off MATCH: A Guide

    , , ,

    Stuck on MATCH and don’t know how you got there or how to get off? In this guide, we’ll take you through the step-by-step process of escaping from MATCH’s clutches and finally regaining your freedom. Whether you’ve been placed on MATCH by accident, from a previous business, from a mismatch, or something else entirely, we’ve…

    How a merchant can get off the MATCH list
  • Stream, Shop, Smile: Roku and Shopify’s Revolutionary Shopping Experience Breakdown

    , , , , ,

    In the rapidly-evolving digital world, one might think the possibilities for advertising and e-commerce are endless. Yet, a noticeable gap persists: the world of TV streaming has largely remained untouched. Well, maybe not untouched but more unrealized. Ads have existed on streaming since streaming’s birth. Viewers today enjoy a plethora of content on their TV…

    Direct response marketers find a new home in tv streaming
  • How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”

    , , ,

    Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…

    Apple iOS 14.5, iOS 16, and iOS 17 Ask App Not to Track for data privacy
  • Reviving Direct Mail Marketing Strategies for the Digital Age

    , ,

    In today’s fast-paced digital world, email marketers are constantly seeking innovative ways to stand out in the crowded inboxes of their target audience. One strategy that has proven successful over the years is direct mail marketing. With its roots in the pre-internet era, direct mail marketing has consistently shown the ability to capture recipients’ attention…

    Arrows hitting the bullseye of a sandbag labeled "Direct Mail Advertising"
  • AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns

    , , , , ,

    As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…

    A series of icons labeled Policies, Requirements, Regulations, Rules, Transparency, Standards, and Law all pointing towards Compliance.