Category: AI
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The New SEO Playbook: Writing for Both AI and Humans in 2025
AI has transformed how we approach SEO, creating a dual audience we need to target – machines and humans. Let’s explore how to balance these competing needs while maximizing your visibility with an AI SEO strategy. SECURE YOUR BUSINESS FROM FRAUD Understanding AI-First Search Today’s search engines are incredibly sophisticated, using AI that thinks and…
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AI Is Transforming Email Marketing – Are You Ready for the Takeover?
With the rise of artificial intelligence (AI), there’s been a lot of speculation about its impact on email marketing. Some people even think AI will take over all email marketing roles… eventually. Before we get too ahead of ourselves, let’s take a look at how AI is already transforming email marketing and what this means…
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How AI Copywriting Benefits Your Business (and Why You Should Keep Your Human Writers…for Now)
The bells aren’t ringing just yet for copywriting professionals. AI copywriting tools are available online for business owners, students, and writers to use that speed up certain processes. You can use these tools to assist with web content, blog posts, meta descriptions, and a lot more. And these tools can benefit businesses more than you…
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Machine Learning – The Best Defense Against Chargebacks
Machine learning has become an excellent line of defense for high-risk merchants tackling fraud and chargebacks. It was once reserved for the worlds of academia and supercomputing. Presently, its broad range of applications are gradually realized considering the operational costs of high-performance computing has decreased. This is particularly true in the payments world. Today, payment…
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