Category: AI
-
AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns
As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…
Written by
-
AI Is Transforming Email Marketing – Are You Ready for the Takeover?
With the rise of artificial intelligence (AI), there’s been a lot of speculation about its impact on email marketing. Some people even think AI will take over all email marketing roles… eventually. Before we get too ahead of ourselves, let’s take a look at how AI is already transforming email marketing and what this means…
Written by
-
How AI Copywriting Benefits Your Business (and Why You Should Keep Your Human Writers…for Now)
The bells aren’t ringing just yet for copywriting professionals. AI copywriting tools are available online for business owners, students, and writers to use that speed up certain processes. You can use these tools to assist with web content, blog posts, meta descriptions, and a lot more. And these tools can benefit businesses more than you…
Written by
-
Machine Learning – The Best Defense Against Chargebacks
Machine learning has become an excellent line of defense for high-risk merchants tackling fraud and chargebacks. It was once reserved for the worlds of academia and supercomputing. Presently, its broad range of applications are gradually realized considering the operational costs of high-performance computing has decreased. This is particularly true in the payments world. Today, payment…
Written by
