How AI Copywriting Benefits Your Business (and Why You Should Keep Your Human Writers…for Now)
Oct 29, 2021 2 minute Read
The bells aren’t ringing just yet for copywriting professionals. AI copywriting tools are available online for business owners, students, and writers to use that speed up certain processes. You can use these tools to assist with web content, blog posts, meta descriptions, and a lot more.
And these tools can benefit businesses more than you might expect. From lead generation to site visibility, AI can assist with helping your business scale.
What You Should Know About AI Copywriting Tools
AI might be a confusing term to associate with writing (a traditionally human-centered skill), but it’s amazing how AI can improve the writing process. You’re probably familiar with auto-correct on your phone, the dynamic grammar correction of Microsoft Word, and plagiarism checkers. These may not entirely fall under AI-powered, but they’re along the same lines on the consumer-facing side.
What are AI writing tools?
AI writing tools are software that use artificial intelligence for content creation. There are several tools available online that boast a wide variety of specialized functionality. Some are designed for content extension; others are designed for web outlines. There’s a multitude of applications for these assistants, each promoted to a different user/use case.
How do they work?
Without getting too complex, AI writing tools work by using machine learning and natural language processing.
Fun fact: just one year ago, in June of 2020, OpenAI released the Generative Pre-Trained Transformer 3 (GPT-3), which is the language prediction model that powers most AI text generation tools on the market today. It’s also the reason why there’s been so much hubbub about AI writing tools over the past year.
The AI learns writing styles by “reading” pre-fed texts as training. For example, you could let an AI scan all Shakespearean works and let it write its own sonnet. That’s not exactly the most useful skill these days, so instead of understanding the writing style of languages we don’t use, it learns the language, writing, and speaking styles we do use.
When the AI is trained with relevant data and enough data, it will be able to understand what a text is about, make suggestions, and write its own text.
The user experience differs for each AI writing platform chosen. Some allow you to insert your own text and the software can expand upon it, like clearing a writer’s block. Others ask you a series of questions and generate a webpage outline or some other type of content based on your answers.
Why would someone use AI writing?
The reason depends on the user. Students use AI copywriting to help them write papers, teachers can use them to get the gist of an assignment without reading the whole piece, and entrepreneurs can use it for content generation. It can almost be guaranteed that what you want to use an AI writing assistant for can be done.
For businesses, tools like this can actually help them save resources. This is especially beneficial for smaller businesses and individual sellers who don’t want to spend on hiring a writer just yet. And even well-established businesses can use smart writing tools to help them rank higher, scale faster, and improve existing content.
Are human copywriters being replaced (i.e., should I ditch my marketing team)?
AI platforms are lacking in a few ways, and it all relates to the human experience. Connecting with the right audiences, focusing on lesser known pieces of information on a broad subject, finding a company voice. These are all examples of what a human provides and what AI simply can’t.
Go to any AI writing tool website and test it out, or search for “examples of AI-written content”. You’ll see that it’s all grammatically correct and fits the assigned purpose (the positive), but it also sounds bland and lacks personality (the negative). Here’s a perfect example.
AI has come a long way and is absolutely ready to be put in the hands of consumers and business owners (including freelancers, small businesses, and startups), but not as a replacement for something. Rather, it should be used as an assistant. For now.
Some industry professionals believe, at this moment in time, tools of this nature are good enough to write simple things like meta descriptions and Facebook ads. In the future, they’ll certainly improve. But they’ll never fully replace humans, instead humans will become editors.
What are the most popular AI copywriting tools and where can I find them?
We’re not here to promote one service over another, but a quick internet search can show you that some of the most used products include CopyAI, Jarvis, Clearscope, Copysmith, Writesonic, and Topic. Each product serves a different purpose: some create content from nothing, some help writers expand on an idea, and others help improve SEO.
Search online for AI writing tools and you’ll find the one you’re looking for. Some of them even have easy-to-use Chrome Extensions to assist with writing content in your day-to-day. For example, helping to improve subject lines of emails or correcting the grammar of a digital ad before launch.
Popular Use Cases for AI Writing Tools
Get a better idea of how AI article writing tools can help you or see more in-depth how they work in the real world with these use case scenarios.
Blog Post Topics, Outlines, and Intros
Brainstorming is a great way to come up with new content ideas for an ongoing blog. Sometimes, we need an extra boost of creativity to step out of the box we think in. That’s where blog idea creation templates come into play from AI content creators like Jarvis. You can give it all the info you think is relevant and it will spit out a series of topic ideas. Hopefully, one of the ideas catches your eye and you can move forward from there.
Those same content writing tools can give you a neatly written outline of that blog post, too, in the form of bullet points. So now you have the topic, the title, and the outline. All you or your content writer has to do is fill it out and you’ve got a blog post written in half the time.
Take it a step further and let the AI writer create a blog intro paragraph. The tool will be able to recognize keywords, main points, and introductory jargon to create a small paragraph that leads into the meat of your article. Intros and conclusions are generally the hardest part of writing any article, so this particular tool is greatly helpful to writers who often find themselves stuck.
Website Content, Marketing Copy, and Sales Copy
Landing pages are fairly easy to create these days, but filling it with the right content and using the right headings is a challenge for those who aren’t familiar with SEO or writing for the web. These tools can smartly provide the right outline content you need to get you started on a page that ranks with hero text, subheaders, and meta descriptions.
Webpage filler content or sales copy can also be generated with ease. AI tools will give you something like a before-and-after or problem-solution scenario that you can insert into your medium. It’s content marketing made easy and perfect for sales email newsletters.
Ads, Social Media Posts, and E-commerce Text
This is where many AI writing tools shine. Ad copy for Google Ads and Facebook Ads, social posts, and e-commerce microcopy are exactly the low-level type of content that AI is perfectly capable of producing without error. Instagram captions, Facebook posts, Tweets, and more can be produced with ease. Speaking of social media, some of these tools can even fill out your bios and taglines, like on LinkedIn.
E-commerce content like product descriptions and microcopy can be easily produced, too. Sites like Amazon are strict with what you’re allowed to publish in a product description. These tools help you over that hurdle by giving you content you can simply copy and paste. Even for your own site, you can have clear product benefits outlined clearly.
Content Expansion and Optimization
Writer’s block is a real thing many content creators suffer from at some point. There comes a time where you need to expand on something but you just can’t find anything else to say. AI content expansion tools help you take that one sentence and turn it into an entire paragraph.
More than just expanding on content and creating content from scratch, there are tools that optimize your content for SEO. You can take years-old blog posts and revitalize them to boost your site ranking and lead generation with quality content.
AI Copywriting Tools Can Grow Your Business—Is It Prepped to Handle the Cash Flow?
Now you see how AI writing assistants can help boost your site and your business, bringing in new customers, engaging existing customers, and increasing sales. But that won’t mean much if your payment process can’t handle the increased sales volume. The last thing you want is to have your account frozen or terminated in reaction to your growth.
DirectPayNet works closely with payment processors to provide you with a merchant account that scales with you. Before you dive head-first into the world of AI copywriting, contact us to get your shopping cart prepped for the increased traffic.