Category: CRM
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CRM, POS, Shopping Cart, & Gateway — How They Work and What’s the Difference
Understanding the arsenal of tools at your disposal when it comes to ecom can be the difference between just getting by and truly thriving. Among these tools, four stand out for their critical roles in shaping the customer journey and driving sales: Customer Relationship Management (CRM) systems, Point of Sale systems (POS), shopping carts, and…
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Is Your CRM & Shopping Cart Limiting Your Payment Processing Options? Pt. 2
Selecting or switching to the right CRM and shopping cart for an online business is an important decision. If you work with subscriptions or offer multiple payment options at the checkout, these tools will influence sales more than you think. In part two of this blog we will highlight the importance of having key features…
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Is Your CRM & Shopping Cart Limiting Your Payment Processing Options? Pt. 1
Are your CRM and online shopping cart compatible with your payment processor? Too often e-commerce business owners launch their online stores without checking their customer relationship management (CRM) and shopping cart capabilities. By the time merchants have integrated these on their website, they discover their setup isn’t the right fit for their payment processor. Alternatively,…
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