Category: E-COMMERCE

  • Shopify Alternatives to Scale Your Business

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    Shopify is one of the ecommerce world’s leading platforms, and for good reason. It’s feature-rich, (somewhat) easy to use, and affordable-ish. But there are Shopify alternatives that give a little more freedom and a lot more bang for your buck. Payment processing capabilities often determine which platform delivers the best value for your business. Let’s…

    Laptop computer displaying logo of Shopify Inc., a Canadian multinational e-commerce company headquartered in Ottawa, Ontario
  • 8 Pricing Page Optimizations that Seriously Boost Conversions

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    Many businesses think the pricing page is the final step. Customers reach it knowing they want to make a purchase; they just haven’t chosen which level yet. On the contrary, this page is not the final step. But it is a touchpoint in the customer’s journey. It serves as the moment where hesitation turns into…

    Online Shopping sign. Halftone circles pattern. Click to Buy icon. E-commerce processing symbol. Classic flat buying icon. Vector
  • Bad Business Models That Didn’t Survive 2024

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    Remember when everyone and their cousin wanted to start a dropshipping business in 2020? I cringe thinking about all those “guru” courses promising overnight millions. But here’s the thing, e-commerce has done a complete 180 since those early pandemic days. And some of those “can’t-fail” business models have, well… failed spectacularly. The e-commerce landscape has…

    A business man visibly upset looking at a graph that is on decline.
  • How to Increase Organic Leads, No Matter Your Business

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    Are you tired of chasing leads that fizzle out faster than a failed payment? Organic leads are pure gold. They’re pre-qualified, cost-effective, and convert better than any paid campaign I’ve ever run. Many businesses waste thousands on paid advertising while overlooking the sustainable power of organic lead generation. I’ve personally seen much success in finding…

    Hand holding a piece of chalk against a chalk board that displays the word "LEADS" written five times with arrows pointing into a funnel labeled "BUSINESS" and dollar signs $$
  • A Complete Guide on When to NOT Cross Sell

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    The relentless push to cross-sell at every opportunity is a concerning trend. While cross-selling can significantly boost your revenue when done right, too many businesses damage customer relationships and lose sales by pushing additional products at the wrong time. In this post, I’ll share when you should hold back on cross-selling, helping you avoid the…

    Shopping cart graphic with arrows pointing inside it. A business man wearing a suit stands in the background.