Category: FACEBOOK

  • Scale Your Facebook Ad Campaign FAST with the Shotgun Approach

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    Marketers are constantly searching for the most effective strategies to promote their products and services. You might have come across the terms “shotgun approach” and “rifle approach” during your forays into the marketing landscape. While the rifle approach zeroes in on a specific target audience with precision, the shotgun approach takes a more expansive route,…

    facebook likes, facebook ads, fb ad, scale ad campaign facebook
  • How to Market on Threads: A Guide

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    Threads, Meta’s Twitter competitor, is a powerful new social media platform that has squeezed its way in at just the right time. Twitter is going wild, folks are looking for alternatives, and Threads is simple enough to just work. It won’t be like this forever, but for now it’s exactly what the people need. A…

    Marketing on Threads, Meta's Twitter Competitor
  • How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”

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    Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…

    Apple iOS 14.5, iOS 16, and iOS 17 Ask App Not to Track for data privacy
  • How will iOS 14 affect dropshippers

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    Allow “Facebook” to track your activity across other companies’ apps and websites? Apple is trying to reposition itself with the controversial issue of handling data, confronting Facebook (and many other apps along with it) by creating a barrier around personal data. IOS 14 offers users the ability to opt-out of tracking outside of the app,…