Category: FRAUD
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Influencer Fraud: Why You Got Scammed & How To Bounce Back
Social media stars. Big-time bloggers. Authoritative podcasters. All share a trait that companies value – influence. But influencer fraud has left merchants with nothing to show for their ad spend. Fake followers, paid-for engagement and overstated reaches make it hard for high-risk merchants to partner with online figures in this market. The negative consequences stretch…
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Affiliate Fraud: Rogue Partners Wreak Havoc On Merchant Accounts
In spite of affiliate fraud, many of our clients rely on affiliate marketing – some very heavily – to grow and boost online sales. Affiliates can help drive traffic that is high converting to many highly competitive consumer segments. So, like Neil Patel, co-founder of Neil Patel Digital says: If you want to scale your…
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Holiday Fraud Can Ruin Your Christmas Revenues. Take These Steps To Secure Sales Into 2020!
Fraudulent transactions happen throughout the year. But, scammers like targeting the Q4 shopping season. This makes Christmas sales and revenue thereafter a very real threat. As a typical medium-sized online merchant, you will have already fended off an average of 206,000 web attacks a month this year. The majority of these attacks are as small…
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Machine Learning – The Best Defense Against Chargebacks
Machine learning has become an excellent line of defense for high-risk merchants tackling fraud and chargebacks. It was once reserved for the worlds of academia and supercomputing. Presently, its broad range of applications are gradually realized considering the operational costs of high-performance computing has decreased. This is particularly true in the payments world. Today, payment…
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Fraud & High Chargeback Rates Choking Your Company? Here’s How To Prevent It
High chargeback rates are a frustrating reality for many businesses today. These fees can add on a tremendous expense at the end of every payment period. Even if it isn’t your fault, you can end up paying a significant amount for them each year (ranging from $20 to $50 per chargeback). From friendly fraud to…
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