Category: FTC
-
AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns
As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…
Written by
-
FTC’s Business Opportunity Rule Expands to Coaching — Must Read!
In a recent press release, the Federal Trade Commission (FTC) is considering an expansion to its Business Opportunity Rule to include coaching services, e-commerce merchants, and investment opportunities. As an online coach, you must provide potential customers with a disclosure document that outlines key information about your business. Failure to do so could result in…
Written by
-
FTC Takes Down DK Automation — Does Your Crypto Business Stand a Chance?
In the latest news, the Federal Trade Commission (FTC) takes action against DK Automation LLC (AMZDFY) and its owners, David Shawn Arnett and Kevin David Hulse, due to false claims of earnings potential, false reviews, and lack of disclosure for consumers. It’s estimated that nearly $575 million of consumer money was lost due to their…
Written by
-
The FTC Lost Against AMG – What’s That Mean for Your Business?
By now, you’ve probably heard news about the AMG Capital Management, LLC v. FTC case. If not, we have a quick recap below. This isn’t a breaking news story or legal banter about regulatory changes and related directives or future directives. Rather, we’re looking at this case and how it potentially affects you, a merchant.…
Written by
-
FTC regulations are tough on coaching businesses. Here’s how you can stay compliant.
The FTC has been cracking down on online coaching businesses for years with new case studies uploaded to their own blog each week. But coaching businesses are lucrative, especially when it’s the passion of the business owner and in no way, shape, or form is being an online coach illegal. The problem the Federal Trade Commission (FTC) has for these types…
Written by
