Category: Marketing Strategies
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The New SEO Playbook: Writing for Both AI and Humans in 2025
AI has transformed how we approach SEO, creating a dual audience we need to target – machines and humans. Let’s explore how to balance these competing needs while maximizing your visibility with an AI SEO strategy. SECURE YOUR BUSINESS FROM FRAUD Understanding AI-First Search Today’s search engines are incredibly sophisticated, using AI that thinks and…
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Bad Business Models That Didn’t Survive 2024
Remember when everyone and their cousin wanted to start a dropshipping business in 2020? I cringe thinking about all those “guru” courses promising overnight millions. But here’s the thing, e-commerce has done a complete 180 since those early pandemic days. And some of those “can’t-fail” business models have, well… failed spectacularly. The e-commerce landscape has…
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Preventing BFCM Overspend for Online Businesses
The frenzy of Black Friday Cyber Monday (BFCM) presents both an unrivaled opportunity and a formidable challenge for businesses in the ecommerce landscape. While these hallmark shopping events can significantly boost sales and attract new customers, they also pose the risk of overspending, which can quickly erode the very profits these sales events are meant…
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Maximizing Retention: How Travel Merchants Can Create Successful Customer Loyalty Programs
In a digital world where change is the only constant, travel merchants are striving to create effective customer loyalty programs that will ensure their customers keep coming back. With strong retention being critical for any successful business, understanding what it takes to maximize customer loyalty with an attractive rewards program is key. This article will…
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Dark Patterns: Avoid These User Experience Tactics or Face FTC Takedown
CHARGEBACKS, CHECKOUT, COMPLIANCE, DATA PROTECTION, E-COMMERCE, FRAUD, Marketing Strategies, PAID SUBSCRIPTION, SUBSCRIPTION, SUBSCRIPTION MARKETING, WEBSITE COMPLIANCEUser experience and design carry a hidden element of sinister manipulation unbeknownst to consumers called dark patterns. Dark patterns are insidious UX tactics used by companies to trick customers into completing unwanted or unnecessary purchases, or taking any action that yields more profit for the business at the detriment of customer satisfaction and trust. Consumers…
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