Category: Marketing Strategies

  • How to Market on Threads: A Guide

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    Threads, Meta’s Twitter competitor, is a powerful new social media platform that has squeezed its way in at just the right time. Twitter is going wild, folks are looking for alternatives, and Threads is simple enough to just work. It won’t be like this forever, but for now it’s exactly what the people need. A…

    Marketing on Threads, Meta's Twitter Competitor
  • How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”

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    Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…

    Apple iOS 14.5, iOS 16, and iOS 17 Ask App Not to Track for data privacy
  • Building a 6-Figure Coaching Business: Is Coaching, Alone, Enough?

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    In an age where technology infiltrates nearly every aspect of our lives, it’s no surprise that the realm of personal fitness has not been spared. In fact, one could argue that technology has revolutionized the way we approach health and wellness. However, with this digital shift comes an array of new challenges and opportunities. In…

    Online fitness coaching app on iPhone with red dumbbell weights
  • Beyond the Scroll: A Direct Response Marketer’s Guide to Mastering TikTok

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    In a world increasingly dominated by social media, it never feels like there’s enough room for new platforms. Enter TikTok – a video-sharing platform that has not only been turning heads but also redefining the very rules of social media engagement. With its potent mix of creativity, entertainment, and virality, TikTok has quickly emerged as…

    Tik Tok is a money-making machine for direct response marketers.
  • The Future of Direct Response Marketing: Trends to Implement NOW

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    Direct response marketing is a strategy that has continuously proven its worth. This marketing technique has a rich history of connecting businesses directly with their desired audiences, urging them to take immediate, measurable action. The allure of direct response marketing lies in its potency for generating immediate results, its trackability, and the ability to target…

    Idea generation, light bulb glowing and surrounded by crumpled notes.