Category: Marketing Strategies
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Dark Patterns: Avoid These User Experience Tactics or Face FTC Takedown
CHARGEBACKS, CHECKOUT, COMPLIANCE, DATA PROTECTION, E-COMMERCE, FRAUD, Marketing Strategies, PAID SUBSCRIPTION, SUBSCRIPTION, SUBSCRIPTION MARKETING, WEBSITE COMPLIANCEUser experience and design carry a hidden element of sinister manipulation unbeknownst to consumers called dark patterns. Dark patterns are insidious UX tactics used by companies to trick customers into completing unwanted or unnecessary purchases, or taking any action that yields more profit for the business at the detriment of customer satisfaction and trust. Consumers…
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Net Impressions Are THE MOST Important Metric for Maximizing Your Advertising Impact
Are you looking for the most effective way to maximize your advertising impact? If so, you’ll want to pay special attention to net impressions—the number one metric for optimizing your ad campaigns. In this blog, we’ll be exploring why net impressions are the most important metric for maximizing your digital marketing impact, how to track…
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AI Is Transforming Email Marketing – Are You Ready for the Takeover?
With the rise of artificial intelligence (AI), there’s been a lot of speculation about its impact on email marketing. Some people even think AI will take over all email marketing roles… eventually. Before we get too ahead of ourselves, let’s take a look at how AI is already transforming email marketing and what this means…
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How to Leverage CBD as a Pain Relief Solution for Senior Citizens
CBD is a hot topic these days, and for good reason. This natural remedy has been shown to be effective for pain relief, anxiety, and even some chronic conditions. CBD has grown out of its teenage years. Not even a decade ago, it was seen as a legal way to use weed and only sold…
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Turn 1 Sale into 10 with Email Marketing
Direct email marketing is an essential part of any successful online business. The more people you can reach with your message, the greater chance that someone will be interested in what you have to offer. Email marketing is becoming more and more important for businesses of all sizes—and it gives you a chance to reach…
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