Category: Marketing & Strategy
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Email Cadence Best Practices: How Often Should You Really Email Your Customers?
You check your inbox and see 47 new emails. First instinct? Delete half without reading them. Your customers feel the same way about your marketing emails. Getting email cadence right makes the difference between building loyal customers and ending up in the spam folder. Send too few emails, and people forget you exist. Send too…
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Generative Engine Optimization (GEO) 101
Let’s be honest about something that’s happening right under our noses. Your customers aren’t Googling things the way they used to. Instead of typing “best payment processor for small business” into a search bar and scrolling through ten blue links, they’re having conversations with ChatGPT, asking Claude for advice, or getting instant answers from Perplexity.…
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8 Customer Journey Points Where You’re Losing Conversions
It’s a pain to watch visitors slip away before clicking “Buy.” Customers drop off at every step of the journey, from that first email to the last click on your checkout page. If you know where you’re losing them, and what to do about it, you can turn those missed chances into real revenue. Let’s…
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