Category: Marketing & Strategy
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Scale Your Facebook Ad Campaign FAST with the Shotgun Approach
Marketers are constantly searching for the most effective strategies to promote their products and services. You might have come across the terms “shotgun approach” and “rifle approach” during your forays into the marketing landscape. While the rifle approach zeroes in on a specific target audience with precision, the shotgun approach takes a more expansive route,…
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TikTok BANS Links to External E-Commerce Sites, Warning for Affiliate Marketers
In a world where the boundaries between social media and e-commerce are rapidly blurring, a new revelation from TikTok might fundamentally shift the platform’s role in the online shopping ecosystem. In a bold move that’s poised to reshape the e-commerce landscape within its ecosystem, TikTok has announced plans to ban links to external e-commerce sites,…
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How to Differentiate Your Supplements Business Like a Marketing Pro
The supplements industry has burgeoned to a level where there’s a pill, powder, or potion for just about everything. From muscle gain to mindfulness, there’s no shortage of promises bottled up and waiting to be consumed. But, with this plethora of options, how does a new brand ensure its bottle shines the brightest? Brand differentiation.…
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Max Out Subscription Retention with 3 Easy Tips, 10% Profit Growth!
There’s a key metric that often dictates the success of subscription-based businesses: retention rate. With the rise of social media and increasing competition, keeping existing customers loyal to your brand has become paramount. While many businesses invest heavily in customer acquisition strategies, focusing on dazzling new customers with shiny products and enticing offers, it’s a…
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Is It Too Early to Start Black Friday Marketing? When and Why You Should START NOW
Well, folks, it’s that time of year again. No, I’m not talking about pumpkin spice lattes or the sudden appearance of Halloween decorations in every storefront. I’m talking about Black Friday – the “Super Bowl” of sales, if you will. I know, I know. “But it’s still summertime!” you might protest. “Isn’t it too early…
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