Category: Marketing & Strategy

  • AI Influencers vs. Human Influencers: Which One Makes More Money?

    Influencer marketing changes fast and often, and now AI influencers are popping up everywhere. The big question is: Are these digital personalities actually making more money than real people? Let’s dive into the numbers and find out which type of influencer gives brands the best bang for their buck. OPEN A DIRECT RESPONSE MERCHANT ACCOUNT            …

    Beautiful young girl blogger is live streaming. beauty blogger talks about cosmetics. the concept of opinion leaders.
  • Should You Set Global Prices Based on One Major Market?

    Pricing isn’t just a number you slap on your product and hope for the best. For online businesses with global ambitions, the stakes are much higher. Should you set your international prices based on what works in your biggest market—say, the US or Germany—and call it a day? Or do you need to tailor your…

    Competitive pricing concept image with business icons and copyspace
  • Why Podcasting Still Packs a Marketing Punch (Even After the Hype Dies Down)

    Remember when everyone and their grandmother started a podcast during the pandemic? Those days might feel like ancient history now. However, we know that real opportunities often emerge after the initial buzz fades. While casual creators have moved on to the next shiny object, savvy businesses are doubling down on podcast marketing strategies that actually…

    Home sound recording studio and equipment including professional condenser microphone, headphones, and laptop computer for audio mixing. Digital audio sound recording studio at home
  • The 2025 Email Marketing and Lead Nurturing Blueprint

    Running an online business means you’re constantly looking for ways to connect with potential customers and turn them into buyers. But your audience gets bombarded with marketing messages every single day. So how do you cut through the noise and build real relationships that lead to sales? The answer is smartly using email marketing for…

    Close-up Of A Human Hand Attracting Red Human Figures With Horseshoe Magnet On White Background
  • How to Successfully Promote Your AI Marketing Business

    AI touches nearly every industry. It’s unavoidable. So why not embrace it and learn to use it to your advantage? Clients demand faster results, deeper insights, and better returns on their marketing investments. Traditional agencies scramble to analyze spreadsheets while competitors launch full campaigns in minutes. They spend hours debating creative strategies while AI-powered agencies…

    elective focus of multicultural businesspeople looking at robot in conference hall