Category: Marketing & Strategy

  • Maximizing Customer Retention: Strategies for Sustaining Subscriber Loyalty in Subscription Businesses

    For subscription-based businesses, the key to success isn’t just attracting new customers – it’s keeping them. With countless competitors vying for their attention and subscription dollars, retaining clients is more critical than ever before. To remain competitive and increase revenue over time, companies need to have a solid plan in place that emphasizes customer retention…

    Switch for choosing between "renew" and "cancel"
  • Maximizing Retention: How Travel Merchants Can Create Successful Customer Loyalty Programs

    In a digital world where change is the only constant, travel merchants are striving to create effective customer loyalty programs that will ensure their customers keep coming back. With strong retention being critical for any successful business, understanding what it takes to maximize customer loyalty with an attractive rewards program is key. This article will…

    Circle made of three arrows that say. "Motivate", "Retain", and "Reward" all encircling a large checkmark.
  • Net Impressions Are THE MOST Important Metric for Maximizing Your Advertising Impact

    Are you looking for the most effective way to maximize your advertising impact? If so, you’ll want to pay special attention to net impressions—the number one metric for optimizing your ad campaigns. In this blog, we’ll be exploring why net impressions are the most important metric for maximizing your digital marketing impact, how to track…

    Dial with the needle surpassing the target of twenty percent growth.
  • AI Is Transforming Email Marketing – Are You Ready for the Takeover?

    With the rise of artificial intelligence (AI), there’s been a lot of speculation about its impact on email marketing. Some people even think AI will take over all email marketing roles… eventually. Before we get too ahead of ourselves, let’s take a look at how AI is already transforming email marketing and what this means…

  • How to Leverage CBD as a Pain Relief Solution for Senior Citizens

    CBD is a hot topic these days, and for good reason. This natural remedy has been shown to be effective for pain relief, anxiety, and even some chronic conditions. CBD has grown out of its teenage years. Not even a decade ago, it was seen as a legal way to use weed and only sold…

    Doctor holding a dropper vial above a file with a hemp leaf and giving the thumbs up.