Category: Marketing & Strategy
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Should Your Business Broadcast Its Use of AI?
Remember when the world thought the internet wouldn’t catch on? Joke’s on us. We’re facing a similar moment with AI. So should your business tout its use of AI, keep it a secret, or avoid AI at all costs? The real question is, “how does AI affect business for people?” We see left and right…
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Paid Traffic Landing Page Strategy: Complete Guide
Your paid ads are burning money right now if you’re not sending that traffic to the right landing pages. Think about it: every click costs you money, but where are those clicks actually going? A paid traffic landing page isn’t just any webpage; it’s a carefully crafted destination page designed to convert visitors from your…
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Creating a Loyalty Program That Makes Customers Obsessed
Loyalty programs have been around for a long time. Look at Macy’s and Sephora. These businesses are thriving, and you can thank—at least in part—their loyalty programs and customer service. Rewards programs are a money-making machine for online businesses. Loyal customers spend 67% more than new shoppers, and they’re 90% more likely to choose your…
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X’s “Everything App” and Tik Tok Marketing in 2025
TikTok, with its 170 million American users, faces an uncertain future after its Supreme Court ban. Meanwhile, X partners with Visa to launch X Money, a comprehensive payment system rolling out across 41 U.S. states. Musk’s “everything app” combines social media, e-commerce, and financial services. But is it worthwhile for businesses? TikTok’s potential exit creates…
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How Online Retailers Can Win Gen Z in 2025
Think you know Gen Z’s shopping habits? You might be surprised. While this generation practically lives on their phones, they’re making a shift toward in-store shopping experiences, especially for beauty products and luxury items. Gen Z commands $360 billion in disposable income and influences an additional $600 billion in household spending. They’re not just digital…
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