Category: Marketing & Strategy

Artificial intelligence AI and machine learning on a yellow background. Technology concept.
Marketing & Strategy

Should Your Business Broadcast Its Use of AI?

Remember when the world thought the internet wouldn’t catch on? Joke’s on us. We’re facing a similar moment with AI. So should your business tout its use of AI, keep it a secret, or avoid AI at all costs? The

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3d render of open gift box suprise
Marketing & Strategy

Creating a Loyalty Program That Makes Customers Obsessed

Loyalty programs have been around for a long time. Look at Macy’s and Sephora. These businesses are thriving, and you can thank—at least in part—their loyalty programs and customer service. Rewards programs are a money-making machine for online businesses. Loyal

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Blank screen of smartphone with like love and emotion icon for social media marketing concept by 3d render.
Marketing & Strategy

X’s “Everything App” and Tik Tok Marketing in 2025

TikTok, with its 170 million American users, faces an uncertain future after its Supreme Court ban. Meanwhile, X partners with Visa to launch X Money, a comprehensive payment system rolling out across 41 U.S. states. Musk’s “everything app” combines social

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