Category: Marketing & Strategy
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New: Meta Ad Restrictions for Health & Beauty
Meta’s stringent new restrictions on before-and-after photos and treatment claims aren’t just a marketing hurdle. They’re sending ripples through the entire payment processing ecosystem. The health and beauty sector has long straddled the line between standard and high-risk. Meta’s tightening grip on advertising claims comes at a moment when payment processors are already scrutinizing these…
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Your Guide to Irresistible Black Friday Emails 2024 Edition
Black Friday marks the beginning of the holiday shopping season, and everyone know that email campaigns are the driving force for BFCM sales. Your email subject line serves as the gateway to your offer, making it the most critical element of your campaign. A compelling subject line can skyrocket your open rates, while a lackluster…
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Tap into RCS Marketing for Exponential Conversions
Rich Communication Services (RCS) and its business-focused counterpart, RCS Business Messaging (RBM), are transforming the landscape of mobile communication. These technologies are pushing the boundaries of what’s possible in mobile marketing, offering a rich, interactive experience that leaves traditional SMS in the dust. RCS and RBM are not just buzzwords; they represent a significant leap…
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Pricing Page A/B Tests Will 10x Your Conversions
You’ve optimized your email campaigns, fine-tuned your landing pages, and crafted compelling ad copy. But are you overlooking a goldmine of conversion potential? Pricing page ab testing is the secret weapon that should implement right now to skyrocket their conversion rates. Imagine boosting your sales by 20%, 30%, or even 50% with just a few…
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Bundles vs. Subscriptions: Which Model Should You Choose?
Bundles or subscriptions, which is best for your business? Recent trends show a significant shift in consumer behavior, with many businesses reporting better results from subscription models compared to traditional bundles. However, the story isn’t quite that simple. Economic factors, changing customer preferences, and innovative hybrid approaches are reshaping the way we think about pricing…
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