Category: Marketing & Strategy
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If You Don’t Have an Email Sunset Policy, Then What Are You Doing?
Email remains a powerful tool for connecting with your audience. However, as your email list grows, you may find yourself grappling with a common challenge: inactive subscribers. These silent lurkers can drag down your open rates, click-through rates, and overall campaign performance. But fear not, because there’s a solution that can help you keep your…
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Meta Censors Content, Free Speech Under Attack?
Mark Zuckerberg, CEO of Meta, has alleged that the Biden administration repeatedly pressured his company to censor certain COVID-19 content on Facebook. In a letter to the House Judiciary Committee, Zuckerberg expressed regret for not speaking out more forcefully against this government pressure at the time. He stated that while it was ultimately Meta’s decision…
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How to Respond to Negative Reviews on Your Shopify Store
No matter how good or how unique your product is, your entire business can be ruined by negative reviews. Luckily, negative reviews can be flipped around and become a powerful marketing tool. Here’s how you should respond to negative Shopify reviews (even the worst of the worst). SECURE YOUR SHOPIFY STORE WITH A BACKUP PAYMENT…
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Cold DMs Could Be Your Secret Marketing Weapon
Cold DMs, or cold direct messages, are the modern equivalent of cold calling and cold emailing. Instead of picking up the phone or sending an unsolicited email, businesses are now sliding into potential customers’ DMs on social media platforms like Instagram, Facebook, LinkedIn, and even TikTok. Just like their predecessors, cold DMing aim to start…
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Don’t Have a Podcast for Your Business? You Should!
Podcasts are taking the world by storm, and it’s no surprise why! With over 2 million active podcasts and counting, this engaging medium has captured the attention of audiences everywhere. From entertainment and education to business and beyond, podcasts offer a unique way to connect with listeners on a deeper level. If you’re a business…
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