Category: Marketing & Strategy

Two people in front of a laptop computer with social media "like", "follower", and "comment" icons floating up
Marketing & Strategy

Cold DMs Could Be Your Secret Marketing Weapon

Cold DMs, or cold direct messages, are the modern equivalent of cold calling and cold emailing. Instead of picking up the phone or sending an unsolicited email, businesses are now sliding into potential customers’ DMs on social media platforms like

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"PODCAST" in 3d text in front of a microphone and headphones
Marketing & Strategy

Don’t Have a Podcast for Your Business? You Should!

Podcasts are taking the world by storm, and it’s no surprise why! With over 2 million active podcasts and counting, this engaging medium has captured the attention of audiences everywhere. From entertainment and education to business and beyond, podcasts offer

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Vector illustration of a webpage showing a cart with a big "x" on it and a man walking away with a credit card
Marketing & Strategy

Mastering Abandoned Cart Emails

Abandoned customer carts are a common problem for ecommerce businesses, with an average cart abandonment rate of 69.57% across all industries. When potential customers add items to their cart but leave without completing the purchase, it represents a significant loss

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Many people in the dark chatting privately amongst themselves
Marketing & Strategy

Marketing on the Dark Side of Social Media

With the rise of AI, the digital landscape is changing fast—but that’s not always a good thing. Gone are the days when we could just post a few updates on Facebook and call it a day. With the rise of

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