Category: Marketing & Strategy
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Mastering Abandoned Cart Emails
Abandoned customer carts are a common problem for ecommerce businesses, with an average cart abandonment rate of 69.57% across all industries. When potential customers add items to their cart but leave without completing the purchase, it represents a significant loss of potential revenue. However, abandoned cart emails can be a powerful tool to recover these…
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Marketing on the Dark Side of Social Media
With the rise of AI, the digital landscape is changing fast—but that’s not always a good thing. Gone are the days when we could just post a few updates on Facebook and call it a day. With the rise of misinformation and declining trust in social media (in no small part due to AI content),…
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Maximize Customer Retention by Mastering the Downsell
You know the upsell and the cross-sell, but do you know the downsell? This sales method perfects the trifecta. It gives you the opportunity to not only retain customers but improve your product and bump your bottom line. Here’s all you need to know about the downsell, how to use it, and what to look…
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Pro Digital Networking Tips for Better Leads
Digital networking opens a world of possibilities, letting you connect with people from all over the globe. This expands your reach far beyond your local area—as long as you know how to do it right! Digital network marketing is a great way to showcase your expertise. By sharing your knowledge and insights, you can build credibility in…
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10 Traditional Ways to Find Recoverable Revenue and Reduce Churn
Customer churn is an ever-present challenge that can quickly erode your recurring revenue if left unchecked. Thankfully, we have revenue recovery methods to combat it. By proactively monitoring your subscription data for churn risks, engaging with at-risk customers, and implementing tactics like dunning management, you can plug the leaks and keep more of your hard-earned…
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