Category: MERCHANT ACCOUNTS

Winning Tactics For Your Next Payday Loan Merchant Account
Securing a payday loan merchant account has become challenging over the last few years. Since 2017 nationwide standards in the US became applicable to the market, the short-term lending industry has hit payment roadblocks due to regulation.

Ordinarily, payment solutions providers take notice when federal or state policies are issued for a particular industry riddled with consumer complaints. Acquiring banks and other payment providers may unexpectedly decline or terminate relationships with merchants in the affected industry in severe cases. This is what has happened to payday lending. However, upcoming changes to the Consumer Financial Protection Bureau’s (CFPB) rules on lending may spell good news for merchants.

Adhering to strict compliance is necessary for high-risk merchants in this industry. But if potential CFPB provisions are approved at the federal level, it may give lenders some breathing room.

Why payday loans have a nasty reputation

Short-term lending has always had a bad reputation, because of the interest many customers (already debt-ridden) find themselves unable to pay. High interest rates, ongoing debt, rollovers into new payday loans and other lending profit strategies sparked complaints from consumers. But, the obligation to repay debt became more difficult once recessions occurred.

Many networks were unwilling to board certain offers in the affiliate marketing industry. Due to financial and reputational risk, payday loans were just one of those that were rejected. However, the 2007-2008 financial crisis (labelled the worst economic disaster since the Great Depression) made things worse.

In 2013, more borrowers‘ complaints about payday loan problems were accepted by the CFPB. In turn, the US government focused its interest on the industry. Consequently, an Obama-era compliance measure forced lenders to establish whether consumers had the ability to repay the loans. This reputational issue and ongoing lawsuits filed against lenders naturally affected merchants in the industry. The reaction from acquiring banks and other payment solutions providers was swift. Consequently, short-term lending business models landed on the prohibited list of payment providers over time.

Applications for payday loan merchant accounts tend to be declined without much consideration. Also, short-term lending in the US has undergone much rejection, as many acquiring banks or other payment processing providers do not want the liability. However, despite the risk there are indeed still some payment solutions providers willing to work with merchants in the short-term lending space. But, there are conditions: merchants must offer ACH or pinless debit options to customers. We explain more about this below.

Changes are coming to payday loans

The CFPB is recommending changes to payday loan providers and this time it will not necessarily benefit the consumer. On February 6, 2019, the department proposed rules to overhaul Obama-era regulations specifically:
- An overhaul of the proposed underwriting rules for short-term lending.
- To delay the August 19, 2019 date by which payday, vehicle, small business loans and other short-term lending groups would need to be compliant.
Concerted efforts to rescind the Obama-era rules were expected to pass by November 19, 2020. However, note that this period is also when the next US election is to take place. The uncertainty at the federal level puts many high-risk merchants in the financial products and service industry in a challenging position. For this reason, it is best short-term lenders follow a very conservative approach when operating and applying for merchant accounts and other payment solutions.

How to get and keep processing for your payday loan merchant account

You already know that short-term lending does not have the greatest reputation. However, it is legal and a select number of acquiring banks and other payment providers will approve this business model.

Earlier we mentioned that lenders who are considered for a merchant account have limited payment channels they offer borrowers. The first is ACH, which is essentially accepting payments directly from the client’s bank account. We have covered this option in depth on our blog. Click here to read Boost Your Online Revenue With ACH Processing & E-Checks.

The second payment channel payday loan merchants can offer is pinless debit. In this case, your customer would use their debit card without entering a pin to make a payment. This is a function similar to tapping your card at a POS terminal to pay for a coffee at your local Starbucks. Payday loan payments don’t need a POS terminal, but they are getting an edge on competing lenders by offering a chip and pinless debit transaction.

Beware of using deceptive practices

All merchants operating in this industry must be cautious about their business practices and banking relationships.

For example, let’s say you launch a marketing campaign for a new lending product. Consider your campaign tells customers that the interest on loans is less than your competitors. However, in the process your company fails to disclose other financial penalties to your client.

Deceptive practices and false claims are illegal and if your payment provider sees enough consumer complaints, the consequences will be enormous. Penalties can include terminated merchant accounts to add to your civil lawsuits and criminal complaints. Punishment for breaking the law is even more severe: if found guilty of criminal charges being placed on MATCH list could be one (among other) critical consequence. Your rights to accept any credit card payments could be stripped for a minimum of five years. While it’s typically not possible to accept credit card payments for a payday loan merchant account, you may have other businesses or products that do.

Strategies for merchant account approval

Respect and follow the law

Be well versed in regional laws where your business is headquartered and potential customers are served. Naturally having solid legal representation is a must. Staying abreast of news about federally-enacted rules is a given! Applicable state laws can change and much more quickly. Additionally, merchants should be abiding by those states’ regulations regarding rollovers (including lending prohibitions, number of rollovers allowed, etc.). Moreover, ensure you are compliant so you can maintain good payment relationships or prevent declines for future merchant account or ACH applications.

Always maintain a compliant website

Your website is your portal for online lending; therefore, it should be compliant. List all lending packages clearly with the amount of interest on each offer. Make sure to include a customer support number where potential borrowers can reach you at any time and note to include that contact information in your footer, contact page and terms and conditions details.

While pin-less and ACH processing are the go-to payment options for merchants in this industry, it’s equally important to make certain your website is secure. Are you using a PCI compliant shopping cart? Have you checked your website for any vulnerabilities of a potential breach? These are all important elements of your website to ensure customers enter their information in a secure environment.

Additionally, does your website block potential borrowers from specific states? Order page checkouts should be tailored to be intuitive and block borrowers from prohibited regions/territories. Beware of promoting rollovers, especially to potential clients in states where they are restricted or banned. If you have any complaints, it’s important to respond to them in a timely manner. Check your reviews on Better Business Bureau (BBB) as well as other popular online complaints boards.

Transparency is key

Transparency is a key step to getting approved for a payday loan merchant account. Therefore, present consumers and payment providers with a proof of license. Be clear and honest about fees and other penalties linked with the loan or prepaid cards you are offering. Remember, it’s not just potential clients interested in this information. The acquiring bank where you are applying for a merchant account for pinless debit or ACH needs to know this too.

Your terms and conditions page is the perfect place to display information about various loan terms and financial offers in general. Additionally, update your refund, cancellation and privacy policies too. Potential clients do not need to play any guessing games about your loan offers.

On the subject of transparency, all transaction invoices must have detailed information. This doesn’t just mean your company and license number (if any), but details about the borrower as well. Therefore, ensure your customer support agents ask for and enter accurate data about all clients. Besides name, email and phone number, include penalties, interest rates, and refund or cancellation rights.

Be conservative

When applying for a merchant or ACH account for the first time, newer merchants should be aware that acquiring banks disapprove of high tickets of $1000 or higher. Banks are conservative, whether we like it or not. They do not like that type of high financial liability, especially in the event of a return or chargeback for that same amount. It’s best to start modestly and keep loan amounts low.

Still have questions?

The above is merely a brief overview of the unique challenges typically involved for payday loan merchant accounts. While we only listed a few strategies, we have other suggestions available to ensure your channel to accept online payments doesn’t go bust.

Payday loan companies that apply for merchant accounts on their own tend to face swift rejection. The approval process is very involved. Moreover, some are uninformed about business, industry and web compliance and other policies required by payment providers. If your merchant service provider isn’t divulging enough information about your rejected account application, it might be time to find another supplier.

If you would like to consult with our team or outsource your next merchant account application entirely, click here and we will reply within 1 business day.
March 21, 2019
Everything Free Trial Merchants Must Know About New MasterCard Rules
New MasterCard rules are bringing changes to the ecommerce sector. They apply to merchants who offer free trials to establish selling relationships with buyers. They also apply to some vendors use recurring billing methods in their business. Free trial (also known as negative option billing) is a very popular sales method. Merchants selling subscriptions for items such as weight loss supplements, skin whitening creams, and other physical products must be aware of upcoming requirements for recurring billing practices.

Free trial merchants expected to send detailed receipts

Under the new MasterCard rules at the end of a free trial for a product a merchant must get approval from the cardholder before billing him or her for a continued subscription. Before billing, the merchant must send the cardholder an email or text message with the following information:
- Merchant name
- Transaction amount
- Payment date
- Detailed and clear instructions for cancelling the subscription
Merchants must send similar receipts by email or text message every time they take an additional payment. Subsequent receipts must continue to include contact details and the merchant’s cancellation policy. All charges on cardholder statements must also include contact information for the merchant such as a website URL or a phone number. These rules will take effect on April 12, 2019.

New MasterCard Rules affect mostly subscription merchants

MasterCard has likely adopted these new standards in response to a large number of complaints from cardholders about negative option billing. According to credit industry analyst Ted Rossman, over half of US adults have had an issue with getting charged after unintentionally enrolling in a subscription with an automatic payment plan. This problem has frustrated consumers and forced credit card companies to waste time and money issuing refunds and reversing charges.

MasterCard‘s new rules create the following conditions for merchants who use negative option billing and wish to accept orders via ecommerce platforms:
1. MasterCard will assign merchants a merchant category code (MCC) designating them as “Direct Marketing – Continuity/Subscription Merchants”.
2. Merchants who use the free-trial model to sell physical products will be classified as high-risk merchants.
3. Companies will be required to participate in the MasterCard Registration Program (MRP) in order to make sure they are complying with standards.
4. Merchants’ website URLs must appear on the customer’s credit card statement as the descriptor and a customer service phone number.
5. Merchants must provide MasterCard with a list of third-party service providers who have access to cardholder information. These service providers must also be registered with MasterCard.
6. When a cardholder signs up for a free trial, the trial must start on the date that the cardholder receives the product. The free trial cannot start before that date.
7. When a free trial ends, a merchant cannot charge a cardholder until the merchant has provided the following information:
  - Charge amount
  - Date of charge
  - Merchant name
  - Cancellation instructions
8. The merchant must have consent from the cardholder for the transaction before authorizing it. If an initial charge is declined due to insufficient funds, the merchant must communicate the date of a second attempt to charge the card.
9. Merchants must process any future transactions with the same information as they used to process initial transactions.
10. eCommerce merchants must make it easy to access their cancellation policy. The policy must be located via a direct link on the website where the cardholder shopped.
11. Merchants must include their cancellation policy and instructions on receipts for future transactions. They must send receipts for every single transaction.
12. When a cardholder cancels a negative option billing plan, the merchant must send him or her written confirmation that the subscription has been cancelled.
*Note: Merchants selling physical nutraceutical and cosmeceutical products, as well as subscription boxes are all already considered high risk. This label from MasterCard applies whether or not you include free trials in your offer. Therefore, merchants are going to be under even more scrutiny by payment providers during the merchant account application process.

Updated MasterCard rules will actually help lower chargebacks

These new MasterCard rules may mean changes for ecommerce merchants who sell product subscriptions. However, they offer an opportunity to make more revenue. Being compliant will reduce the number of chargebacks that result from unclear terms and conditions, and cancellation policies. Additionally, increased communication with customers will lead to fewer complaints about them being unaware of the order or transaction.

A great benefit of the new rules is that merchants can use these rules to develop stronger relationships with their customers. Unfair and unclear business practices frustrate and drive away customers. Complying with MasterCard’s new rules will help merchants to ensure that communications with customers foster a higher level of trust and consumer loyalty.

A cancellation policy inclusive of subscription cancellation steps and the date when the cancellation will be effective is a must! Merchants should review MasterCard’s new rules to avoid potential issues with taking payments and ensure they have required policies and procedures in place by April 12, 2019. Some payment providers may enforce merchants to adopt the new rules earlier.

Help us help you adjust to the new MasterCard rules

In spite of perceived difficulties with compliance, following through with these new standards from MasterCard can ultimately help ecommerce merchants. Customer relationships will be naturally strengthened by ostensibly promoting a more superior sense of integrity and accountability.

DirectPayNet has and continues to work with many subscription and continuity merchants. Contact our team for expert insight about becoming fully compliant and ensuring you don’t lose any revenue!
February 13, 2019
From Instagram Model To Entrepreneur. Scale Into The Big Leagues (Pt. 2)
Welcome to part two of our blog post on how to transition from being an Instagram model to an entrepreneur. While it is very possible to make good income from Instagram, it is not a sustainable long-term solution. To really make money, you need to sell your own product or service independent of social media.

If you already promote weight loss teas, supplements, breast or butt enhancement creams, travel services or even racy adult content, you are likely classified as a high-risk brand. Consequently, we will explain how to manage this business label. This blog post will also discuss how to navigate payment processing so you can finally accept credit card payments online.

From Instagram model to high-risk merchant

Depending on your follower count and monthly income, you could be on your way to having a brand on Instagram and a large enough audience for a lucrative business venture. That’s because where many businesses fail is in the lack of coverage and non-existent community/audience on social media platforms. You are already in a prime position to capitalize on the audience you’ve developed as an influencer.

Business ideas for Instagram models and influencers

Some of the product or service ideas you could consider as lucrative ventures that would perfectly align with an Instagram presence include, but are not limited to:
- Oral health or topical cosmeceuticals (e.g. teeth whitening, butt enhancement creams, athletic gels)
- Monthly subscription offers (e.g. beauty boxes, clothing, snacks)
- Lingerie, underwear, sex toys or some other form of 18+ retail
- Health and wellness supplements
- Fitness, weight loss or bodybuilding training programs (digital products with or without a subscription)
- Fetish content, or more risqué webcam or streaming services (again, with or without a subscription)
- Info product or business opportunity (e.g., an e-book or 1-hour course on how to make $10k a month as an IG model)
Ultimately, the possibilities are endless! The main idea, however, is that a lot of these very lucrative online business ideas would make you a high risk merchant. Therefore, finding the right payment solution will become an issue. Accepting credit card payments through PayPal or Stripe are not the best solutions for your website. Neither of these payment processors accept high-risk business models, because they do not like reputational risk. But, we can help you find a payment solution that will.

Accepting credit cards can be challenging

Naturally once you’ve launched your business you will want to accept payments by credit card on your website. Unfortunately, it’s not always easy to move from accepting a check from outside sources versus getting money directly from customers. If you’re an Instagram model or influencer and become classified as a high-risk business, getting payment processing services can be challenging.

More than likely you will flock to payment methods like Stripe and PayPal for what you currently earn from your affiliate promotions and sponsored posts. However, these methods won’t be acceptable if you sell a riskier product, or once you’ve started generating a high amount of income per month. A business that is generating $10,000 or more monthly can lead to your activities being scrutinized by these processors.

PayPal and Stripe might terminate your payment processing

Traditional payment providers are often leery of working with high-risk business models. Once you’re a coach (whether it’s fitness, life or business), an influencer or web cam girl, your Stripe or PayPal account will get suspended. This is especially the case when you start earning more money and may be subject to a few customer complaints. It’s the fear of fraud, chargebacks and other high-risk issues that can curtail your activities on these platforms. That’s why dedicated merchant accounts for high-risk business models exist.

Upgrading to a merchant account can be easy. To start, develop a good financial history. Maintaining a good credit rating and bank statements will help your case. Also, having positive media and Google search results can help you get approved for a merchant account despite the high-risk nature of your business.

So, what can you do?

It’s time to graduate from just being an Instagram model. Use your Instafamous status to think like a true business owner. Instagram isn’t the only way to make a living. It’s time to use the platform to complement your new business and get approved for a merchant account. If you’re not yet at $10,000 in revenue per month, it’s time to step up your game. Start being the entrepreneur you know you have the skills to be. Let’s talk!

All high-risk payment providers are not created equal. You need a high-risk merchant account that can work with and for your business. Our team of experts will guide you through some options to set up your business backend properly to accept credit cards. Consequently, this will help scale your online business. Email us today!
February 7, 2019
From Instagram Model To Entrepreneur. Scale Into The Big Leagues (Pt. 1)

Instagram models and influencers like Kylie Jenner and Huda Kattan have taken their brand from social media to mainstream. They are building lucrative businesses outside of Instagram. These influencers have shown they do not see modeling on Instagram as a long-term business plan. And, neither should you.

Instagram is one of the most popular social media platforms, but it is only considered a stepping-stone for true business owners. It has established itself as a great marketing tool to help grow empires. So what empires are you ready to take to the next level? Do you have the necessary resources to take it as big as it can get? In this blog we discuss how to expand from Instagram and other social media platforms to a real business online.

Making Money on Instagram

Since launching in October 2010, Instagram has had a meteoric rise. As of June 2018, Instagram has over 1 billion monthly active users worldwide, and over 500 million daily active users. In addition to growth in business accounts and personal users, a wave of Instagram models have earned a lot of money through the platform. Some Instagram influencers with millions of followers have earned up to $100,000 per sponsored post.

According to Shopify, on average, 42% of Instagram influencers charge between $200 and $400 per post. But, influencer marketing for brands and sponsored posts on Instagram has limits as the market gets increasingly saturated. Ultimately, users learn a hard lesson about making money from social media; you must be a business owner to generate real revenue on a long-term basis.

Get off of Instagram…sort of

To really move into the big leagues, you need to develop a product or service outside of Instagram. This is especially true when launching a business that falls in the high-risk merchants sector. The high-risk label can apply to any business owner who makes a living selling products or services with a questionable reputation or the potential for a high rate of returns. This can include things like weight loss teas and supplements, subscription boxes, oral health care, skin enhancement creams, and much more.

When you want to generate real revenue, you need to develop and sell your own product or service independent of Instagram. Afterward, you only need to use the platform as a promotional tool just as you do now for the brands you promote.

Moving from Instagram model or influencer to a business owner

Here are a few steps you can take to make the move from Instagram model to entrepreneur.

1. Be daring

While you may have amassed 10,000 followers, you still need to increase your exposure. Be daring, controversial, and offer something of value to prospective buyers. Use your imagination and launch an innovative marketing campaign to grow your audience.

For example, if your followers are interested in fitness you could host of an IG live segment with a celebrity trainer. Talk about controversial topics like whether or not steroids, supplements or athletic gels really work. Another example could involve a video ad promoting a future IG live collaboration with three other popular sex/dating influencers. Collaborating with others is a form of cross-promotion.

Whatever you decide to do, be bold! Playing it safe will only keep you where you are and not where you could be.

2. Expand your engaged followers

We are speaking to engaged not bought followers. Having bloated follower numbers who don’t engage with you online will reduce your range and impact. So, grow your followers organically or through advertising. However, don’t buy followers.

Every social media platform at some point does a purge of fake accounts. Consequently, if your followers are mostly made up of bots and fake profiles, your numbers will fall quickly. This will have an impact on your credibility and economic value from the perspective of the brands that work with you.

You want authentic numbers? Increase your audience by expanding your social media reach. Create a YouTube channel and a Facebook page. More importantly, start a blog or build out a website. Owning a custom domain name gives you control over your branding and allows you to use multiple channels to cross-promote and expand your reach.

3. Develop a core product/service

Create your own unique product or service. Products don’t necessarily have to be tangible. On the contrary, they can be a digital product (e.g. video subscriptions, one-on-one virtual meetings, etc.) too. Even if you decide to sell a physical product (like a weight loss supplement for instance) it doesn’t have to be made by you.

Many new entrepreneurs build partnerships with manufacturers or fulfillment companies with ready-made products. Sometimes they can even be shipped directly to customers. You can consider partnerships where you are the personal brand to the product. Then, with your engaged followers, take that leaf out of Kylie Jenner’s playbook and leverage your audience. In her Forbes interview, Kylie remarked that “Social media is an amazing platform … I have such easy access to my fans and my customers.”

4. Promote your own business

Use the skills you developed marketing other company products through sponsored posts to promote your own products. This is exactly what affiliate marketers do; they graduate from being just an affiliate to an actual merchant by selling something of value. Leverage Instagram’s shoppable posts and send visitors directly to your business website to make a purchase. With easy access to 10,000 or 60,000 followers, it will be easier to grow your business quickly.

Be more than just an Instagram model

We hope the advice shared in this blog helps you grow from Instagram model to business owner. In part two of this post we discuss how selling controversial products makes you a high-risk business owner. In fact, you will learn why accepting credit card orders online is more complicated than it appears.

Are you already curious about becoming a business owner and need to accept payments? Above all, do you already sell a product or service and use Instagram as a promotional platform, but need a payment solution? Email our team now and we will help you get started!

February 6, 2019
Online Dating Is A Scam, And Other Myths That Can Jeopardize A Dating Merchant Account
The incredible popularity of online dating sites and apps is both a blessing and a curse when applying for a dating merchant account for your dating business. On one hand superior technology has made the industry incredibly lucrative for business owners and merchant service providers alike. On the other hand, bad reputation and rampant fraud have resulted in some pushback from payment providers. The latter especially has made finding secure and reputable dating merchant accounts challenging.

There’s no denying the online dating industry is rife with chargebacks, bots and other issues associated with high-risk business. Even with the increased popularity of dating apps like Tinder and Bumble, processing payments can come with some drawbacks. Companies may be flagged for being high-risk simply because of their significant monthly volume of subscribers or revenue.

For the average user, these businesses are necessary for meeting someone special. But, to the owners, they are not just “any” company. If your online dating product is generating at least $10,000 in monthly revenue from your service, then this blog is for you. The time for a proper payment solution is now. Read on to learn how to manage the issues that create high risk for a dating merchant account to ensure you start scaling.

Industry trends show online dating is here to stay

A recent article, quoted Mandy Ginsberg’s thoughts on Tinder. Ginsburg is the CEO of Match Group. She said, “Tinder really was a category changer… people in their 20s really never used dating apps until Tinder.” In spite of saturation of the dating market, business models like gentlemen‘s and strip clubs are dying out. This is due to their lack of competition compared to the Internet. Younger generations want the convenience of meeting people via a scroll on their smartphones.

These dating apps have caused a shift; therefore, they are now one of the biggest clients of the payments industry. With so many users starved for connection, a dating merchant must diversify their memberships and payments to cater to more people. There are products by race, religion, sexual orientation, profession and income levels.

According to an article looking at current trends, 15% of people globally used dating apps in 2015. If the pattern continues, they estimate 20% of them will be willing to use these products by 2020. Additionally, the projected worth is anticipated to be $12 billion by 2020 and is seen as the next big thing by investors. This has major significance if you are in this widely successful and growth industry.

Scams keep your merchant account in the “high-risk” category

Behind the scenes some dating apps are rife with complaints, online scams, bots, and stories about catfishing and ghosting. Some even were used in frightening accounts of assault or violence occurring when meeting a perfect stranger. When this happens, customer reviews, news coverage and other types of negative media can place your merchant account in jeopardy with an acquiring bank. If your business is still in its infancy and has little to no processing history, this can result in a challenging time in obtaining a payment solution. Even if you have processing, statements with visibly high refunds and chargeback rates can turn off most payment providers.

Statistically, according to the Small Business Association (SBA), 30% of new businesses fail during the first 24 months of being open. Another 50% fail in the first five years and 66% within the first 10 years. A new business in the online dating market may give payment providers even more reason to be concerned about accepting you as a client.

For these reasons, and so many more, payment processors do not look upon dating merchants favorably. This is where DirectPayNet and our expertise in handling high-risk merchant accounts can ease profitability concerns long-term for business owners.

My merchant account receives a high number of chargebacks. What do I do?

If you own a business where chargebacks are as high as 5%, you need different preventative measures before it’s too late. In situations like these, providers like Stripe will not tolerate this type of risk. Top-earning businesses accept credit cards through merchant accounts, but must meet some conditions of their acquiring bank. This includes finding ways to lower their risk.

There are several ways to reduce fraud, but it’s a multi-pronged long-term process. For example, most merchants use affiliate marketing, but never examine partners with low conversions. Some businesses don’t limit memberships from specific regions. Some do not verify active members often enough to know if they are bots or real people.

Finally, we often discuss the benefits of ACH payments for desktop users. Some merchants can be lazy to allocate IT and marketing resources to include this payment method. And yet, e-check/ACH have proven to lower chargeback rates significantly.

Cryptocurrency (while not as popular as credit cards) is being used as a secure payment method. Many high-end dating apps that require users to earn certain income levels to qualify, will allow memberships to be paid in Bitcoin. While not a mainstream solution, crypto payments can add to your bottom line in a secure and chargeback-free way.

Our goal is to find the best solutions that work specifically with high-risk merchant accounts to ensure their payment process is simplified and uncomplicated.

5 ways to get approved for a dating merchant account

Below are recommendations that have helped DirectPayNet’s dating merchants get approved to accept credit card payments. They are great strategies for preventing fraud and combating risk:
1. Use fraud analytics tools to block potential customers from countries with high fraud. Regions of the Middle East, Africa, Asia and South America are fraught with these issues. Check your stats to determine the percentage of fraud per country. If you see outliers, it’s best to block those countries to avoid further risk.
2. Run quarterly affiliate program audits to weed out low-converting or fraudulent affiliates. Sometime if internal resources are not available to do this, it can help to outsource this to professionals. DirectPayNet is an expert at handling affiliate audits.
3. Add authenticating measures like 3-Domain Secure Authentication second generation (3DS2) at the checkout page. What this does for customers of your product is it sends an SMS to their mobile number registered with the credit card company. As a result, no passwords are created or remembered and websites don’t redirect.
4. Clearly display your business’ anti-fraud methods in your terms and conditions page, which should be linked directly from the checkout page and footer.
5. Have a transparent refund policy page including number of days a return can be allowed. This is best displayed as a separate page and should be linked via the website footer.
There are undoubtedly many merchant service providers for online dating businesses. However, few truly understand the savvy marketing and payment needs, and unique challenges accepting credit cards in this industry. DirectPayNet aims to become a long-term provider for your company. You will have an advocate more likely to negotiate merchant reserves and volume caps, and keep your fees at a minimum.

Don’t take another “No” for an answer!

Contact DirectPayNet to help you find a reliable dating merchant account and increase your membership volume today! Call us at (800) 657-8272 or email us to get started.
January 10, 2019