Category: SAAS
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Do NOT Offer Lifetime Memberships, Big Compliance Risk
The promise of a “lifetime membership” can be alluring to both businesses and consumers. However, recent events surrounding the closure of Clixlo.app have shed light on the potential pitfalls of such offers. Clixlo.app, a popular marketing automation tool and white label of High Level, recently announced its impending shutdown and the forced migration of its…
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10 Traditional Ways to Find Recoverable Revenue and Reduce Churn
Customer churn is an ever-present challenge that can quickly erode your recurring revenue if left unchecked. Thankfully, we have revenue recovery methods to combat it. By proactively monitoring your subscription data for churn risks, engaging with at-risk customers, and implementing tactics like dunning management, you can plug the leaks and keep more of your hard-earned…
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SaaS Customer Service: Why Human Touch Matters in a Digital World
As someone who’s been in the software as a service game for a while now, I can confidently say that customer support is the secret sauce to a thriving business. Trust me, when it comes to keeping your clients happy and reducing churn rates, you can’t afford to skimp on top-notch customer service. I recently…
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The Secret to Skyrocket Your SaaS Free Trial Conversion Rate
In the SaaS industry, your free trial is like the flashy billboard on the digital highway. It’s your moment to shine, to show off what you’ve got, and, most importantly, to convince new users that they just can’t live without your product. But let’s face it, not every free trial ends with a victory dance.…
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What is Freemium? When and How to Use This Risky Sales Model
Freemium, a blend of ‘free’ and ‘premium,’ is a business model wherein basic services are provided free of charge while more advanced features are priced. The freemium business model, especially in the SaaS realm, has exploded in popularity. Companies like Spotify, Dropbox, and Evernote are great examples of its success. Yet, determining if it’s the…
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