Category: SUBSCRIPTION MARKETING

  • Dark Patterns: Avoid These User Experience Tactics or Face FTC Takedown

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    User experience and design carry a hidden element of sinister manipulation unbeknownst to consumers called dark patterns. Dark patterns are insidious UX tactics used by companies to trick customers into completing unwanted or unnecessary purchases, or taking any action that yields more profit for the business at the detriment of customer satisfaction and trust. Consumers…

    Needle in a gauge titled "UX User Experience" pointing to "Very Bad".
  • Are Subscription Models the Future of Business?

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    The subscription model can be a true game-changer for your business. While the concept may seem new, the subscription business model has been around for decades. And with the increasing popularity of subscription models amongst businesses of all sizes, it’s time to consider whether this is the future of business. Businesses seem to be flocking to…

  • Run A Subscription Business? Here’s What You Need To Watch Out For In 2020

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    Subscription, continuity, rebilling, memberships and other recurring payment models are big online revenue generators. In fact, this e-commerce market is continuously growing year over year. Studies show increases by more than 100% a year over the past five years. Revenues from online companies using recurring transaction models are set to top $3 billion in 2019,…

    Run A Subscription Business? Here’s What You Need To Watch Out For In 2020
  • Everything Free Trial Merchants Must Know About New MasterCard Rules

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    New MasterCard rules are bringing changes to the ecommerce sector. They apply to merchants who offer free trials to establish selling relationships with buyers. They also apply to some vendors use recurring billing methods in their business. Free trial (also known as negative option billing) is a very popular sales method. Merchants selling subscriptions for items…

    Everything Free Trial Merchants Must Know About New MasterCard Rules