Category: SUBSCRIPTION MARKETING
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Dark Patterns: Avoid These User Experience Tactics or Face FTC Takedown
CHARGEBACKS, CHECKOUT, COMPLIANCE, DATA PROTECTION, E-COMMERCE, FRAUD, Marketing Strategies, PAID SUBSCRIPTION, SUBSCRIPTION, SUBSCRIPTION MARKETING, WEBSITE COMPLIANCEUser experience and design carry a hidden element of sinister manipulation unbeknownst to consumers called dark patterns. Dark patterns are insidious UX tactics used by companies to trick customers into completing unwanted or unnecessary purchases, or taking any action that yields more profit for the business at the detriment of customer satisfaction and trust. Consumers…
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Are Subscription Models the Future of Business?
The subscription model can be a true game-changer for your business. While the concept may seem new, the subscription business model has been around for decades. And with the increasing popularity of subscription models amongst businesses of all sizes, it’s time to consider whether this is the future of business. Businesses seem to be flocking to…
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Run A Subscription Business? Here’s What You Need To Watch Out For In 2020
Subscription, continuity, rebilling, memberships and other recurring payment models are big online revenue generators. In fact, this e-commerce market is continuously growing year over year. Studies show increases by more than 100% a year over the past five years. Revenues from online companies using recurring transaction models are set to top $3 billion in 2019,…
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This Is Why Your SaaS & Digital Marketing Agency Is Failing
ACH PROCESSING, DIGITAL MARKETING AGENCY, HIGH RISK MERCHANT ACCOUNT, INFLUENCER MARKETING, SUBSCRIPTION MARKETINGThe rise of social media influencers has led to an uptick in software as a service (SaaS) and digital marketing agencies needing flexible payment processing. Influencer marketing will account for over $10 billion in advertising spend by 2020. To put that into perspective, that spend was a meagre $500 million in 2015. It’s already stressful…
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Everything Free Trial Merchants Must Know About New MasterCard Rules
New MasterCard rules are bringing changes to the ecommerce sector. They apply to merchants who offer free trials to establish selling relationships with buyers. They also apply to some vendors use recurring billing methods in their business. Free trial (also known as negative option billing) is a very popular sales method. Merchants selling subscriptions for items…
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