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ClickFunnels and Stripe: Pros, Cons, and Best Practices


ClickFunnels and Stripe make for a powerful setup for any online business. The leading payment service allows ClickFunnels users to create a high-converting sales funnels all within a single platform.

However, Stripe comes with its own set of risks ClickFunnels users might be unaware of. Let’s explore the benefits and potential drawbacks of this integration.

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What is ClickFunnels?

ClickFunnels is an all-in-one marketing platform that empowers entrepreneurs and businesses to create, launch, and manage high-converting sales funnels. With its user-friendly drag-and-drop interface, even those without technical expertise can design professional-looking landing pages, opt-in forms, and entire funnel sequences.

One of the key features of ClickFunnels is its ability to guide potential customers through a strategic journey. By creating targeted sales funnels, businesses can effectively nurture leads, build trust, and increase conversions.

ClickFunnels offers a wide range of templates and integrations, making it easy to customize funnels to match your needs. Whether you’re promoting digital products, physical goods, or services, ClickFunnels provides the tools you need to optimize your online marketing efforts.

With features like A/B testing, email automation, and analytics, ClickFunnels enables businesses to make data-driven decisions and continually improve their marketing strategies. It simplifies the process of creating and managing sales funnels, saving time and resources while maximizing results.

What is Stripe?

Stripe is a leading online payment processing platform that enables businesses to accept and manage payments securely. With a robust set of features and developer-friendly APIs, it’s the go-to choice for many e-commerce businesses.

One of the standout features of Stripe is its near-instant activation process. Traditional merchant accounts require lengthier application processes. In contrast, Stripe allows businesses to sign up and start accepting payments right away. This is particularly beneficial for startups and small businesses looking to get their online presence up and running now.

Stripe is known for its feature-rich platform, offering a wide range of tools and integrations to users. From subscription management and recurring billing to fraud detection and invoicing. Stripe provides businesses with the functionality they need to manage their financial transactions effectively.

However, it’s important to note that Stripe’s extensive features and ease of use come at a cost. Compared to other gateways and processors, Stripe’s transaction fees can be on the higher side. Businesses should carefully consider their transaction volume when evaluating if Stripe is the right fit for their needs.

Another aspect to consider is that Stripe is designed primarily for low-risk businesses. If your business operates in a high-risk industry or sells products that may be subject to higher chargeback rates, you might face account restrictions or even termination. Review Stripe’s terms and restricted businesses list to ensure compatibility.

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Integrating ClickFunnels with Stripe

Connecting your ClickFunnels account with Stripe is a straightforward process that can be completed in just a few steps. By integrating these two powerful platforms, you can seamlessly accept payments, manage subscriptions, and grow your online business. Here’s how to get started:

  1. Log in to your ClickFunnels account and navigate to the “Account Settings” page.
  2. Click on the “Payment Gateways” tab located on the left sidebar.
  3. Click the “+Add New Payment Gateway” button and select “Stripe” from the list of available options.
  4. Choose “Create Stripe Account” and provide a name for your Stripe integration.
  5. Decide whether you want this Stripe account to be your default payment gateway by toggling the switch on or off.
  6. Click “Create Stripe account” and then “Next: Connect With Stripe”.
  7. You will be redirected to the Stripe login page. If you already have a Stripe account, simply sign in. If not, you’ll need to create a new account and authorize access to ClickFunnels.
  8. Once you’ve successfully connected your Stripe account, you’re ready to start accepting payments and managing subscriptions through ClickFunnels!

Note that the number of Stripe accounts you can integrate with ClickFunnels depends on your subscription plan. The Basic plan allows for up to 3 Stripe accounts, while the Platinum and 2CCX plans support up to 9 accounts.

Keep in mind that there may be some restrictions based on your location or the products you intend to sell. This is a limitation of Stripe’s capabilities in terms of compatibility with your business model.

You should ALWAYS test your checkout before launching.

With ClickFunnels and Stripe working together, you can offer free products, test your order forms, and set up one-time or recurring payments. You can even enable Apple Pay and Android Pay for your customers!

Pros of Using Stripe with ClickFunnels

Integrating Stripe with ClickFunnels offers numerous advantages for online businesses looking to streamline their payment processing and boost conversions. Let’s explore some of the key benefits.

Seamless Integration Process

  One of the most significant pros of using Stripe with ClickFunnels is the seamless integration process. ClickFunnels makes it incredibly easy to connect your account with Stripe. This allows you to start accepting payments in no time! Even those without technical expertise can complete the integration quickly and efficiently.

Secure Payment Processing

Security should be at the top of every business owner’s list of priorities. Integrating Stripe with ClickFunnels ensures your customers’ sensitive payment information is handled securely. There’s nothing worse for a business than leaking data—besides not being able to process orders!

Subscriptions and Payment Plans

Stripe’s robust subscription management features seamlessly integrate with ClickFunnels. Users can easily offer recurring payments and payment plans to your customers. This is particularly beneficial for businesses that sell membership programs, online courses, or software-as-a-service (SaaS) products.

Conversion Rates

A smooth and hassle-free payment experience lead to higher conversion rates. Customers are more likely to complete their purchases when the payment process is quick, secure, and user-friendly. With simple checkout pages and high-converting sales funnels, you can optimize your payment flow and maximize conversions.

Cons of Using Stripe with ClickFunnels

While integrating Stripe with ClickFunnels offers numerous benefits, you still need to consider some potential drawbacks. Let’s discuss a few cons of integrating Stripe with ClickFunnels:

Potential Restrictions Based on Location or Product Type

One of the limitations of using Stripe with ClickFunnels is that there may be restrictions based on your location or the type of products you sell. Stripe has a list of prohibited businesses and activities, which includes certain high-risk industries such as adult content, gambling, and pharmaceuticals. It also flags sales in certain regions as risky. If your business falls under any of these categories, you may not be able to use Stripe as your payment gateway.

Higher Transaction Fees

Another potential drawback of using Stripe with ClickFunnels is the transaction fees. While Stripe’s fees are competitive in the market, they are non-negotiable and often higher than that of a dedicated merchant account. Stripe charges 2.9% + $0.30 per successful card charge, which can add up quickly for businesses with high transaction volumes. It’s important to factor in these costs when evaluating the profitability of your online business.

Risk of Account Suspension

Stripe is known for its strict adherence to its terms of service and regulations. The payment giant does not hesitate to suspend or terminate your account. Any disruption to your ability to process payments is bad news. Luckily, you can avoid account suspensions and secure your funds.

Is ClickFunnels Seen as a Scam?

There are several common misconceptions about ClickFunnels that have led some people to question its legitimacy. However, it’s important to distinguish between the platform itself and how certain individuals choose to use it.

ClickFunnels is Legit

Firstly, ClickFunnels is a legitimate software tool that provides value to its users. It offers a range of features designed to help businesses create effective sales funnels, landing pages, and marketing campaigns. The platform itself is not inherently a scam.

However, the way in which some affiliates and marketers promote ClickFunnels contributes to this perception. These individuals often make inflated claims about the potential earnings, presenting it as a “get-rich-quick” scheme. They may also employ spammy or aggressive marketing tactics that can come across as unethical.

The success of any tool depends on how it’s used. Marketers should leverage ClickFunnels to build trust, nurture relationships, and grow their business. Those who prioritize making a quick buck may resort to scammy tactics that give ClickFunnels a bad reputation.

Best Practices for Using ClickFunnels with Stripe

To make the most of your ClickFunnels and Stripe integration, follow these best practices. They ensure a smooth, effective, and compliant experience for both your business and your customers.

Crafting Compelling Offers and Sales Funnels

  • Identify your target audience and create offers that address their specific needs and pain points.
  • Use clear, concise, and persuasive copywriting to communicate the value of your products or services.
  • Design visually appealing and user-friendly sales funnels that guide customers through the purchasing process.
  • Incorporate social proof, such as testimonials and case studies, to build trust and credibility.

Providing Excellent Customer Support and Communication

  • Make sure your contact information is easily accessible throughout your sales funnels.
  • Respond promptly to customer inquiries, concerns, or complaints to maintain a positive reputation.
  • Provide clear and detailed information about your products, services, and pricing to avoid confusion or misunderstandings.
  • Offer multiple channels for customer support, such as email, phone, or live chat, to cater to different preferences.

Regularly Monitoring and Optimizing Your Funnels

  • Use ClickFunnels’ analytics and reporting features to track key metrics, such as conversion rates, bounce rates, and average order value.
  • Conduct regular A/B tests to identify areas for improvement and optimize your sales funnels accordingly.
  • Monitor your Stripe dashboard for any unusual activity, such as high chargeback rates or fraudulent transactions.
  • Continuously gather customer feedback and use it to refine your offers, funnels, and overall user experience.

Staying Compliant with Stripe’s Terms of Service and Regulations

  • Familiarize yourself with Stripe’s acceptable use policy and prohibited businesses list to ensure your products or services are compliant.
  • Be transparent about your refund and cancellation policies, and honor them promptly when requested.
  • Protect your customers’ sensitive payment information by implementing appropriate security measures and following PCI DSS guidelines.
  • Keep accurate records of your transactions and comply with any applicable tax laws and regulations.

By adhering to these best practices, you can create a seamless and trustworthy experience for your customers while maximizing the benefits of using ClickFunnels with Stripe. Remember, the key to success is to prioritize your audience’s needs, continuously improve your offerings, and maintain a high standard of ethics and compliance.


About the author

As President of DirectPayNet, I make it my mission to help merchants find the best payment solutions for their online business, especially if they are categorized as high-risk merchants. I help setup localized payments modes and have tons of other tricks to increase sales! Prior to starting DirectPayNet, I was a Director at MANSEF Inc. (now known as MindGeek), where I led a team dedicated to managing merchant accounts for hundreds of product lines as well as customer service and secondary revenue sources. I am an avid traveler, conference speaker and love to attend any event that allows me to learn about technology. I am fascinated by anything related to digital currency especially Bitcoin and the Blockchain.