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Increase Conversions, Decrease Declines with Alternative Payment Modes like FedNow
Mar 24, 2023 3 minutes
Are you looking for an easy way to increase your conversions and decrease declines?
Incorporating alternative payment modes, such as FedNow, into your existing payments system can be a powerful tool in helping achieve these goals. With the rise of debit cards and the prevalence of mobile wallets, incorporating new ways to quickly process payments can mean increased customer satisfaction, higher conversion rates, and fewer declined transactions.
In this article, we’ll explore how alternative payment modes like the FedNow service (the Fed’s new instant payments system) can help you increase conversions while decreasing declines as well as strategies for getting started with implementing these platforms in order to maximize their potential impact on your bottom line.
Why are merchants are experiencing an increase in declines in 2023?
Merchants in 2023 are experiencing an increase in declines primarily due to insufficient funds and a tightening of the reigns for credit card issuers who are less lenient when it comes to lending money or allowing cardholders to overdraft.
Traditional payment modes, such as credit/debit cards, are no longer the only preferred option for consumers. The rise of mobile wallets and instant payment services has given customers more choices when it comes to making transactions. As a result, businesses need to adapt their payment systems to cater to this trend or risk losing out on potential sales.
Outdated payment systems can also contribute to declined transactions or, at the very least, hinder conversions. Older systems take more time to process payments, resulting in delays and a greater potential for errors. Both can frustrate customers and lead to an increase in chargebacks.
Fortunately, incorporating alternative payment modes like FedNow can help mitigate these issues by providing faster transaction speeds and increased security measures for all parties involved. With easy access through mobile phones or other devices, this innovative system streamlines the checkout process while reducing risks associated with traditional debit/credit card processing methods.
By embracing these new options alongside traditional ones, merchants can provide a seamless experience that meets evolving customer expectations – delivering improved conversions without sacrificing safety or convenience for anyone at any point during the transaction journey.
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What are the challenges of traditional payment systems?
Traditional payment systems have been around for decades but are still plagued by challenges.
One of the most significant problems is security. Hackers often find ways to compromise sensitive customer data, resulting in a loss of money and credibility for businesses that rely on traditional payment methods.
Another challenge faced by traditional payment systems is their inability to adapt to rising technological advances. Traditional payment systems cannot convert easily to a new way of processing payments; they are too established. Thus, they release new products and services alongside their traditional counterparts but rely on you, the merchant, to make the transition.
Here’s a list of the most common challenges merchants face with traditional payment systems:
- Chargebacks: Chargebacks occur when a customer disputes a transaction and requests a refund. Chargebacks can be costly for merchants as they may have to pay chargeback fees and lose revenue from the sale.
- Slow settlement times: Traditional payment methods often have slow settlement times, which can impact a merchant’s cash flow and cause delays in receiving payments.
- High transaction fees: Merchants are often charged high transaction fees for accepting payments through traditional payment methods, which can cut into their profit margins.
- Payment fraud: Merchants face the risk of payment fraud, which can occur when fraudsters use stolen credit card information to make purchases.
- Declined transactions: Sometimes, legitimate transactions are declined by traditional payment methods due to various reasons such as insufficient funds, technical issues, etc. This can result in lost sales and frustrated customers.
- Limited payment options: Merchants may not be able to accept certain types of payments with traditional payment methods, which can limit their customer base and reduce sales opportunities.
- Lack of transparency: Traditional payment methods often lack transparency, making it difficult for merchants to track their payments and understand their processing fees.
- Compliance issues: Merchants accepting payments through traditional methods may face compliance issues with regulations like PCI-DSS, which can be time-consuming and costly to resolve.
In contrast to this, alternative payment modes like FedNow work much faster with an instant processing system that eliminates human error and helps improve transaction efficiency while offering enhanced security measures. By using these modern options alongside existing methods, you can increase your conversions while significantly reducing declines – thus ensuring maximum profitability for your business.
What is the FedNow service?
FedNow is a new financial service launched by the Federal Reserve Bank in 2021 that enables instant funds transfer between banks and financial institutions across the United States. This real-time payments system allows for seamless transactions, which means customers can receive their money within just seconds of it being transferred, even outside regular business hours.
The main aim of FedNow SM Service is to increase efficiency and reduce transaction time for businesses, thereby enhancing customer satisfaction. This pilot program is a complement, not a replacement, to the Fed’s, U.S. Treasury’s, and central bank’s existing services like, FedLine and FedWire.
Senior Vice President and FedNow Program Exec, Ken Montgomery, states, “FedNow will allow all participating financial institutions, from the smallest to the largest and from all corners of the country, to offer a modern instant payment solution.”
By incorporating such alternative payment modes into existing systems, companies can improve their checkout process and create an overall better end-user experience. With FedNow’s fast transaction times and reduced chance of declined transactions compared to traditional methods like checks or wire transfers, it’s no surprise that this innovative payment mode is gaining recognition as an effective tool for increasing conversion rates and reducing declines.
As greater emphasis is placed on digital banking and online purchases over physical ones, services like FedNow will continue to revolutionize the way we process payments across the country.
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What are the benefits of using alternative payment systems like FedNow?
Using alternative payment systems like FedNow can offer numerous benefits to businesses of all sizes.
Alternative payment modes often offer faster settlement times, which means merchants can receive their funds more quickly and improve their cash flow.
Lower Transaction Fees
Alternative payment modes can often offer lower transaction fees than traditional payment methods, which can help merchants save money and increase their profit margins.
Alternative payment modes often offer increased security measures to protect against fraud and other risks, which can give merchants and their customers peace of mind.
Improved Customer Experience
Alternative payment modes can offer a more streamlined and convenient checkout experience for customers, which can increase customer satisfaction and loyalty.
Expanded Payment Options
Alternative payment modes can often offer a wider range of payment options, including digital wallets, mobile payments, ACH (automated clearing house) and other emerging technologies, which can help merchants reach more customers and increase sales.
Enhanced Data Analytics
Alternative payment modes can often provide merchants with detailed data and analytics on their transactions, which can help them make more informed business decisions.
Compliance with Regulations
Alternative payment modes can often help merchants comply with regulations like PCI-DSS and other industry standards, which can reduce the risk of compliance issues and associated costs.
By using alternative payment modes like FedNow service, merchants can benefit from these advantages and improve their overall business operations and profitability.
How can alternative payment methods increase conversions and decrease declines?
Nowadays, consumers expect quick and seamless transactions, which is where the importance of new and innovative payment modes comes into play. By providing easy-to-use options for transactions such as instant bank transfers, electronic wallets, or contactless payments, small businesses can create a convenient shopping experience that makes them stand out from competitors.
Utilizing alternative payment infrastructures also allows for improved security measures to be implemented in your transaction process. This increased level of safety aids in fraud prevention which results in fewer declined transactions that could have caused negative experiences with shoppers.
Furthermore, integrating these solutions not only reduces any inconvenience associated with failed payments but increases user trust which induces repeat business over time. With all its advantageous features incorporated into existing checkout processes seamlessly; it’s clear to see why incorporating this service will help achieve improvements not limited to customer loyalty trust but overall profitability as well.
Innovative payment solutions allow customers to make fast and secure transactions without having to go through tedious and time-consuming processes. That’s one of the goals of using FedNow—but that’s not the only payment service provider offering a high level of security, convenience, and functionality. Many fintech companies out of Silicon Valley offer similar services you can implement right now instead of being an early adopter of FedNow (releasing in June).
By adopting these new methods, merchants can offer their customers flexibility in their payment options, ultimately leading to higher customer retention rates.
Reduce the risk of chargebacks, delayed payments, and fraud by implementing alternative payment processors today. DirectPayNet will help connect you with the provider that works best for your business type. Get in touch today to get started.
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