Boost your coaching business’ bottom line with online golf course marketing strategies that specifically target golfers and keep them coming back for more.
Whether you’ve got a booming golf coaching business or you’re just starting out, there’s always more you can do to improve customer retention and sales.
In this post, we’ll show you what to consider, how to target, and top marketing strategies your golf business will benefit from instantly.
Niche industries need niche marketing strategies.
It’s important to remember that your audience is a niche market.
It’s true that golfers are a diverse bunch, with many different interests and life goals. But the one thing you know they have in common is their passion for golf and perfecting that swing! Use this to your advantage.
They’re also loyal and financially stable customers, making the golf industry basically recession-proof. That financial stability allows you to up your prices depending on area, income, socioeconomic class, and more.
If you’re not making 6-figures yet, then you need a serious change to your current marketing strategy.
As an online golf coach, your job is to help players make the most of their time on the green by learning new skills or improving their current ones. In order for this process to be effective, you have to understand what makes golfers tick.
When you market yourself as someone who can help them achieve their goals on the green, fully understanding what those goals are, you’ll putt away every single competitor in your industry.
Creating a blog on your site will help your business gain clout and traction. It’s important for potential customers to see that you appear high on search results, so a good SEO (search engine optimization) strategy is something to start thinking about ASAP.
Use the social media platform your audience uses.
If you want to market your golf coaching business to golfers, you need to find the social media platform they use.
If you’re marketing plan speaks to millennials, for example, you’ll want to use Instagram. If you’re marketing campaigns target baby boomers, Facebook is probably the way to go. No matter what age group or demographic you’re targeting, there’s a social media platform that will work for them.
These platforms also give you an opportunity to see how other golf coaches communicate with their audience. You can use it as inspiration to create content you think is better or can connect with a slightly different crowd.
Don’t worry so much about Facebook ads just yet. Yes, it and Google Ads are useful marketing channels, but if you have no online presence then you can expect a lack of enthusiasm or trust. Focus, for now, on social media marketing strategies. You want the word-of-mouth about your content to grow a bit before investing too much cash into other marketing tools.
Know your audience.
Knowing your audience is key in creating a social media or content marketing strategy for your golf business.
In the case of online golf coaching, this means knowing the demographics of golfers, as well as their goals and needs.
Golfers are often older than other athletes, with an average age range of 45-50 years old. But not always! There are younger golf enthusiasts, as well.
They tend to be wealthy, with an average income of $100K+ per year.
Most importantly, golfers are looking for help with their game—they want to improve their scores and lower their handicaps. They’re also interested in getting fit and healthy by playing more frequently or improving their form so they can swing faster without sacrificing accuracy or consistency.
In order to create an effective digital/email marketing strategy for online coaching services, it’s important to understand these demographics and how they relate to your intended audience’s goals and needs.
Using Google Analytics and other sources to read metrics (even just social profile and website views) can give you invaluable information about who to market and remarket to, and on what device: laptop, smartphone, mobile device? Find out and target it.
Video is a great way to show your expertise.
Coaching is not just about you talking and guiding your subscribers. It’s about showing the physical movements that come with golfing. Perfecting the swing, planting the feet, knowing where to look or how to aim. A lot of these concepts should be taught visually, not just verbally.
Besides providing visuals for your training sessions, video also lets your customer see you face-to-face. It gives them an opportunity to hear how you talk, see how you move, and understand how genuine and passionate about golfing you are.
Video allows viewers to really get an idea of what kind of coach they would be working with on an individual level.
They can evaluate whether or not you both have similar values/ideals when it comes down to coaching style preference. Ultimately, it all leads back into their confidence. Everyone wants a coach that makes them feel confident in their skill while giving them the tools to improve.
Target specific areas of need.
Are you looking for golfers who are struggling with a certain aspect of their game? Perhaps you have a client that is trying to improve their short game, or one who wants to learn more about the mental aspects of golf. Maybe they’re looking to improve their fitness and strength so they can play longer rounds with fewer injuries.
Whatever your client’s needs are, it’s important to make sure that you’re targeting the right audience when advertising your services as an online golf coach.
- First, you should target your audience by identifying the areas of their game that need improvement. Are they struggling with their short game? Do they have trouble keeping their head in check when it comes to putting? Is there one stroke that’s holding them back from scoring better on the green? Once you know what area needs work, you can focus on how best to help them improve it.
- Second, make sure that your marketing efforts are clear and consistent across all platforms: social media, email, and website. You want your message to be consistent so that people know exactly who they’re connecting with when they engage with your content or join your mailing list. The more consistent your messaging is across all platforms, the better chance you have at building trust with potential clients who might be interested in hiring an online golf coach like yourself.
The 3 key factors to creating a successful marketing strategy.
Know your market. The first step to get your golf course marketing ideas set to a specific group of people is knowing who they are and what they want. You have to understand how they think, how they act, and what their needs are in order to appeal to them as a customer.
Golfers are a unique breed of sports enthusiast. They’re loyal, intelligent, and driven by their love of the game. Use this in your marketing material.
Get your message out there. Once you know who your target audience is and what they want, it’s time to get the word out about your services. Make sure that all of the places where golfers meet online understand that you exist—don’t be afraid of reaching out directly.
If someone asks for advice on the best pro shop for an equipment purchase, how to keep their stance firm at the golf club, or about tee time for an upcoming golf tournament, join the conversation. Golfers don’t always have to come to you for you to make a sale.
Let people know why buying from you makes sense. Sharing your expertise for free online, like having a YouTube channel or Instagram account, is the best kind of free digital marketing.
Once you’ve put yourself out there and proven that you know what’s what on the green, viewers will be more willing to trust in their purchase.
Price your lessons accordingly.
Golf is a social sport, so expect to see a lot of competition on the market. Pricing can be difficult to get right, but it’s worth paying attention to what other coaches are charging and how you fit into this market.
If your competitors offer $30/hour coaching, don’t try and compete by offering $40/hour or more. Instead, consider pricing at $30 or $35/hour and then use your content marketing strategy to showcase how much more of an expert you are than the others.
It’s important to keep in mind that golf is a sport that typically only appeals to people who are already interested in it, so new players aren’t going to be coming into the game with the same level of interest or passion as those who already play.
It’s also important to remember that this makes them more likely to be fickle about which coach they choose—so it’s essential that you keep your prices competitive while still making enough money to cover your costs and pay yourself well enough to keep teaching!
Golf is a recession-proof industry, which means coaching is evergreen.
In fact, it’s one of the few industries that can actually grow during an economic downturn. For this reason, it’s a great time to be a golf coach or instructor. You’ll have more clients than ever before, and you’ll be able to charge them more than ever before.
People who play golf are willing to pay for it. They’re willing to pay for the lessons, they’re willing to pay for the clubs, they’re willing to pay for the equipment—even if they don’t play every day. And when people are willing to spend money on something, that means you can earn.
How’s your sales funnel look?
If you are a golf coach and want to market your business to golfers, you need to know how they think. Golfers are sophisticated, but they also like things that are easy. They want their coaches to be able to give them easy-to-understand information that helps them solve problems quickly and easily.
They want a golf course website that can be navigated through easily, and so do you. User-friendly web design is the simplest way to get new customers and rise in the rankings of online golf coaching, especially at your checkout page.
Getting them to the checkout page is your primary goal. Which means you need a checkout that 100% works, no questions asked.
DirectPayNet sets you up with a merchant account, credit card processing, and payment gateway that simply works. Your customers will stay focused on their upcoming lesson with you instead of card declines and pesky fees.