Tag: FTC
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Final FTC Click-to-Cancel Rule Announced, Subscription Merchants Listen Up
The Federal Trade Commission (FTC) has announced a final “click-to-cancel” rule aimed at simplifying the process of ending recurring subscriptions. This rule addresses the growing frustration among consumers who find it difficult to cancel unwanted services. By mandating that businesses make cancellation as straightforward as enrollment, the FTC empowers consumers and reduces deceptive practices in…
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FTC Targets Deceptive AI Claims, Shopify and Stripe Users Are Warned
The Federal Trade Commission (FTC) has launched a crackdown on deceptive artificial intelligence (AI) claims. This aggressive move targets companies that exaggerate their AI capabilities or misuse consumer data under the guise of AI-powered services. For direct response businesses and those relying on platforms like Stripe and Shopify, this regulatory action demands immediate attention and…
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FTC Ramps Up AI Regulation with new Impersonation Rule
In a significant move to protect consumers and legitimate businesses, the Federal Trade Commission (FTC) has announced the implementation of the Impersonation Rule, which went into effect on April 11, 2024. This new rule specifically targets scams and deceptive practices involving the impersonation of government agencies and businesses, with a particular focus on the growing…
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New FTC Telemarketing Rules: What Merchants Need to Know
The Federal Trade Commission (FTC) has recently announced significant updates to the Telemarketing Sales Rules (TSR), aimed at strengthening consumer protection and cracking down on deceptive telemarketing practices. These changes come as part of the FTC’s ongoing review of the TSR, which includes do-not-call provisions and prohibitions on most telemarketing robocalls to consumers. The new…
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FTC v Automators AI: A Guide for Business Opportunity Merchants and Coaches
In this new era where artificial intelligence (AI) has become the golden ticket in e-commerce, a recent ruling by the Federal Trade Commission (FTC) sends a powerful message across the bow of all business opportunity merchants and coaches: integrity is non-negotiable. The case in point? The owners of Automators AI, a once-promising AI-driven e-commerce scheme…
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