Tag: holiday shopping
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Pumpkin Spice Marketing: Brewing Your Own Seasonal Craze
When we think of fall, certain images irresistibly come to mind: falling leaves, cozy sweaters, and, thanks to a certain coffee giant, the iconic Pumpkin Spice Latte (PSL). Celebrating its 20th anniversary, Starbucks’ PSL isn’t just a drink; it’s a cultural beacon that has captivated American taste buds and dominated social media feeds every fall…
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Fraud Can Kill your Holiday Shopping Season. How To Protect Your Q4 Revenues
The largest shopping season is during the holiday months of October to December. In fact, several retail studies indicate that 2018 Black Friday and Cyber Monday sales are expected to break records this year. It’s also the time for a high number of ecommerce fraud claims and compliance issues. This, in turn, affects the viability…
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