Tag: reviews
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How to Respond to Negative Reviews on Your Shopify Store
No matter how good or how unique your product is, your entire business can be ruined by negative reviews. Luckily, negative reviews can be flipped around and become a powerful marketing tool. Here’s how you should respond to negative Shopify reviews (even the worst of the worst). SECURE YOUR SHOPIFY STORE WITH A BACKUP PAYMENT…
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Online Reviews are the Golden Marketing Tool You Aren’t Using
In the digital world we’re navigating, the adage “The customer is always right” takes on a whole new meaning, especially when it comes to customer reviews. Think about it: When was the last time you made an online purchase without scrolling through reviews or star ratings? If you can’t remember, you’re in good company. An…
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From Reviews to Revenues: The Impact of User-Generated Content on Travel Marketing
In the era of the empowered customer, user-generated content (UGC) — a term encompassing anything from customer reviews to social media posts and beyond — has become an influential factor in the decision-making process. UGC is, at its core, a manifestation of authentic, unsolicited customer experiences, showcasing the power of the consumer voice in today’s…
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Fake Reviews Will Kill Your Online Business. Take This Advice Instead!
Heading into 2020, fake reviews would be the last thing on your mind. But for us, it’s an issue that could affect a significant number of our clients if they aren’t careful. Business owners, Amazon sellers, marketers, influencers all understand the power of reviews. This has, unfortunately, led to the increasing use of fake reviews…
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