Tag: SaaS
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What is Freemium? When and How to Use This Risky Sales Model
Freemium, a blend of ‘free’ and ‘premium,’ is a business model wherein basic services are provided free of charge while more advanced features are priced. The freemium business model, especially in the SaaS realm, has exploded in popularity. Companies like Spotify, Dropbox, and Evernote are great examples of its success. Yet, determining if it’s the…
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The Ultimate Guide to Subscription Growth, from Start to Scale
Ever wondered why some subscription-based businesses thrive, while others nosedive? It’s a bustling era for the subscription economy, and whether you’re a startup or a seasoned player, there’s always room to grow. We’ve covered subscription growth before, but we recently discovered a great outline to keep your head in the game as you scale to…
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Killer SaaS Marketing Strategy: Transform Use Case Pages into Revenue Generators
Turning your product’s use case and feature pages into undeniable assets is non-negotiable. You need a strategy that not only draws attention but also converts interested visitors into revenue-contributing customers. Ever wondered how some SaaS companies make significant strides in user acquisition within seemingly impossible timelines? You already know how important email marketing, social media…
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Turning Limitations into Advantages in SaaS Messaging Framework
Have you ever been to a party where someone told a story that had everyone leaning in, hanging onto every word? The kind of story that draws gasps, chuckles, and knowing nods? Now, imagine that magnetic storyteller being you about your SaaS product. But what makes some stories (or in our world, messaging) resonate while…
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Cancel-Proof Subscriptions: Strategies for SaaS Churn Reduction
Customer churn – the rate at which customers stop doing business with a company – can be a daunting challenge for Software as a Service (SaaS) business owners. This SaaS metric, often seen as a silent killer, can make or break the success of your small business. High-risk merchants, by their nature, face additional layers…
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