Tag: social media
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X’s “Everything App” and Tik Tok Marketing in 2025
TikTok, with its 170 million American users, faces an uncertain future after its Supreme Court ban. Meanwhile, X partners with Visa to launch X Money, a comprehensive payment system rolling out across 41 U.S. states. Musk’s “everything app” combines social media, e-commerce, and financial services. But is it worthwhile for businesses? TikTok’s potential exit creates…
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New: Meta Ad Restrictions for Health & Beauty
Meta’s stringent new restrictions on before-and-after photos and treatment claims aren’t just a marketing hurdle. They’re sending ripples through the entire payment processing ecosystem. The health and beauty sector has long straddled the line between standard and high-risk. Meta’s tightening grip on advertising claims comes at a moment when payment processors are already scrutinizing these…
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Meta Censors Content, Free Speech Under Attack?
Mark Zuckerberg, CEO of Meta, has alleged that the Biden administration repeatedly pressured his company to censor certain COVID-19 content on Facebook. In a letter to the House Judiciary Committee, Zuckerberg expressed regret for not speaking out more forcefully against this government pressure at the time. He stated that while it was ultimately Meta’s decision…
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Cold DMs Could Be Your Secret Marketing Weapon
Cold DMs, or cold direct messages, are the modern equivalent of cold calling and cold emailing. Instead of picking up the phone or sending an unsolicited email, businesses are now sliding into potential customers’ DMs on social media platforms like Instagram, Facebook, LinkedIn, and even TikTok. Just like their predecessors, cold DMing aim to start…
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Marketing on the Dark Side of Social Media
With the rise of AI, the digital landscape is changing fast—but that’s not always a good thing. Gone are the days when we could just post a few updates on Facebook and call it a day. With the rise of misinformation and declining trust in social media (in no small part due to AI content),…
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