Author: Maria Sparagis
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How AI Copywriting Benefits Your Business (and Why You Should Keep Your Human Writers…for Now)
The bells aren’t ringing just yet for copywriting professionals. AI copywriting tools are available online for business owners, students, and writers to use that speed up certain processes. You can use these tools to assist with web content, blog posts, meta descriptions, and a lot more. And these tools can benefit businesses more than you…
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MasterCard Goes All-in on Crypto, Embraces the Future of Payment Processing
About a decade ago, cryptocurrency began. Bitcoin was the one and only option and mined by just a few enthusiasts. At the time, crypto was arguably too futuristic to be taken seriously. Decentralized? Blockchain? Digital wallets? Very few were buying into the idea. Fast-forward 10 years and we’ve reached the point in crypto’s lifecycle where…
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The Future of Direct Response Marketing Part 2: Partners, not Providers
Welcome back! In this Part 2 of our interview with Rich Schefren, internet marketing pioneer and “guru to the gurus”, we uncover what the future of direct response marketing holds. His insight on the subject is both understandable and surprising. Use this information to your advantage to prepare a future-proof business model that can capture the…
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The Future of Direct Response Marketing Part 1: Building the Foundation
We sat down with famed business strategist and “guru to the gurus”, Rich Schefren, founder of the automated webinar (2007), for insight into where the direct response marketing industry is headed. He gave us some great personal accounts of what makes a marketing strategy good, what doesn’t, and how he got to where is today. You can leverage his extensive knowledge to…
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Timeline of a Chargeback: The Merchant’s Guide to Processing Chargebacks
The timeline of a chargeback is a tricky one and tends to favor the customer. It involves all parties: customer, card issuer, credit card network, acquirer, and finally the merchant. Merchants who ignore chargebacks or fail to respond in time will lose revenue, increase their chargeback ratio, and take one step closer to account termination. For these reasons, chargeback management is a high-risk merchant’s best ally. Steps for Chargeback Processing There…
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