Author: Maria Sparagis
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FAQ Friday: What Are the Best Chargeback Prevention Strategies?
Chargebacks are something every merchant faces. Unfortunately, there’s never going to be a day when you enjoy 0% chargebacks. However, with most merchants losing 2% – 8% off their top-line revenue, it’s no surprise that you’ll want to take action. The good news is that are numerous ways to increase your bottom line. From implementing…
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How to Prevent Rogue Affiliates from Derailing Your Business
The affiliate marketing growth strategy has been around for decades. Business owners have long loved the simplicity and low-risk nature of only having to pay out a marketing expense after an affiliate makes a sale. However, it’s no longer quite as win-win as it might seem. What was once one of the lowest-risk forms of…
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FAQ Friday: How Can I Reduce My Credit Card Decline Rates?
Declined transactions, whether they are credit card related or not, are a part of doing business online. Yes, they are annoying, but there are always people who have insufficient funds, unfortunately. Issuing banks are also always going to decline specific Merchant Category Codes. That’s just the way it is. However, that doesn’t mean that there…
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How to Secure the Best Credit Card Processing for Your Skincare Business
Business has been booming for online skincare retailers. It’s yet another one of those industries that has benefitted from the outbreak of the pandemic. But nutraceutical skincare businesses are still considered high-risk by payment processors. Worse, many payment service providers are refusing to work with merchants selling skincare products. With that in mind, let’s take a…
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FAQ Friday: How can I Avoid Getting Ripped Off By Merchant Account Fees?
On a recent episode of the Uncensored Direct Marketing podcast, my guest Julian Reyes brought up how easy it is for agents like us to rip off business owners with confusing merchant services pricing. He said that dozens of agents liked to operate in a cloud of obscurity, and it wasn’t until much later that he realized that he…
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