Author: Maria Sparagis
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Got Banned? Google Ads And Your Merchant Account
The digital advertising ecosystem is a difficult one to navigate. And with major tech companies like Google and Facebook constantly releasing updates, you need to stay abreast of changes to protect your business. Most e-commerce businesses are inherently dependent on Google or Facebook for organic and paid traffic. Relying on one channel for your ads…
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FAQ Fridays: Your Merchant Category Code Can Increase Your Sales
A regular query I get from prospects and new clients, like this one from Paul K., who runs a supplement shop that’s been scaling considerably in the last few months: “Maria, I’ve signed up with a new payment processor – and they asked me what Merchant Category Code (MCC) my business is. What’s this all…
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America’s Choice Can Affect Your Merchant Account
With less than a week until polling closes for Americans voting in the 2020 US presidential election, much of the Western world watches on with bated breath. Wo will come out on top? Will be former vice president Joe Biden? Or will US President Donald Trump secure another four years in office? Many of you may be concerned about the handling of the coronavirus pandemic. Or perhaps how to bridge…
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Crypto Merchant Account
The markets may be volatile, but that hasn’t stopped demand for cryptocurrency exchanges or merchants inquiring about crypto merchant accounts. The pandemic has sent interest in cryptocurrencies such as Bitcoin and Ethereum into overdrive. Website visits to cryptocurrency exchange websites have recently increased to over 144.3 million visits per month this past August alone. That represents a 30.5% month-on-month increase. It appears the recent spike in volatility has…
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FAQ Fridays: Improve Customer Service To Lower Chargebacks
Q: I have a nutra site that sells mainly immunity supplements. Since Covid, we’ve had a huge uptick in sales that is not slowing down. I’ve noticed much larger bills for our monthly customer service costs. I outsource my customer service to an external call centre. The call centre is opened 24 hours so my…
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