Author: Maria Sparagis

  • Marketing on the Dark Side of Social Media

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    With the rise of AI, the digital landscape is changing fast—but that’s not always a good thing. Gone are the days when we could just post a few updates on Facebook and call it a day. With the rise of misinformation and declining trust in social media (in no small part due to AI content),…

    Many people in the dark chatting privately amongst themselves
  • Shopify Account Suspended: How to Recover

    Your business is like a living creature. Your payment processor is the heart that keeps it alive. So when Shopify Payments suspends your account, it’s like going into cardiac arrest—you need to resuscitate ASAP. Here’s a quick outline of what to do to keep your business alive when your Shopify account is suspended. Start your…

    Green "Shopify" logo and text under a large red "Account Suspended" stamp
  • How to Set Up a Shopify Store from Scratch

    Shopify is easily the world’s largest ecommerce platform, used by merchants across all types of business models. Its user-friendly interface, coupled with a comprehensive suite of tools and features, makes it an ideal choice for entrepreneurs seeking to launch and grow their online stores. Shopify’s popularity is even more amplified by its scalability, allowing businesses…

    the Shopify logo with the words "Step-by-Step" on top of a digital desk graphic
  • Maximize Customer Retention by Mastering the Downsell

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    You know the upsell and the cross-sell, but do you know the downsell? This sales method perfects the trifecta. It gives you the opportunity to not only retain customers but improve your product and bump your bottom line. Here’s all you need to know about the downsell, how to use it, and what to look…

    "Downsell" text surrounded by various icons including shopping carts, sales tags, and funnels.
  • Everything You Need to Know About Getting a Merchant Account

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    Merchant accounts are the spine of your business. There is no structure and no function without one. Below, we’ve outlined everything you need to know about merchant accounts. What they are, differences between them, how to apply, and more. Apply for a merchant account with DirectPayNet What is a Merchant Account? A merchant account is…

    A stack of credit cards show the Mastercard and Visa labels.