Author: Maria Sparagis
-
Why Your Marketing Copy Isn’t Converting (and How to Fix It)
Let’s face it – we pour our hearts and souls into crafting the perfect marketing copy, but sometimes it feels like we’re just shouting into the void. You’ve got a killer product or service, your website looks slick, but your conversion rates are still stuck in the mud. What gives? Here’s the deal: Conversion copywriting…
Written by
-
Entering the LATAM iGaming Market: A Guide for US Gaming Companies
The Latin American (LATAM) gaming industry has emerged as one of the most exciting and rapidly growing markets in the world. With a population of over 600 million people and a rising middle class, Latin America presents a wealth of opportunities for US gaming merchants and service providers looking to expand their reach and tap…
Written by
-
SaaS Customer Service: Why Human Touch Matters in a Digital World
As someone who’s been in the software as a service game for a while now, I can confidently say that customer support is the secret sauce to a thriving business. Trust me, when it comes to keeping your clients happy and reducing churn rates, you can’t afford to skimp on top-notch customer service. I recently…
Written by
-
Media Buying vs Media Planning – What’s the Difference?
Let’s imagine something real quick: you’ve been using a single platform, like Facebook or Google Ads, to drive all your traffic and conversions. Things are going great, your business is growing, and you’re feeling on top of the world. But then, suddenly, the algorithm changes or your account gets suspended, and poof! Your primary source…
Written by
-
Top 6 Fintech News from April You Need to Know
Let’s round up what happened in April 2024 in fintech with five major and five under-the-radar news pieces. Here’s what happened last month. Need more powerful payment processing? DirectPayNet is your solution. MAJOR: TabaPay’s Acquisition of Synapse Assets Expands Embedded Finance Capabilities for Merchants Payment processor TabaPay recently acquired the assets of Banking-as-a-Service (BaaS) platform…
Written by
