the Shopify logo with the words "Step-by-Step" on top of a digital desk graphic

How to Set Up a Shopify Store from Scratch


Shopify is easily the world’s largest ecommerce platform, used by merchants across all types of business models. Its user-friendly interface, coupled with a comprehensive suite of tools and features, makes it an ideal choice for entrepreneurs seeking to launch and grow their online stores.

Shopify’s popularity is even more amplified by its scalability, allowing businesses to start small and expand without the need for extensive overhauls. Trusted by over a million businesses worldwide, Shopify is a powerful engine driving the success of countless online enterprises.

So, let’s see just how easy it is to set up a new Shopify store that’s built for success and WON’T shut down your business.

Connect with the best payment processor for your business.

A graphic of a desktop computer with a blank signup form.

Sign up is simple.

1. Set Up Your Account

  1. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”2″>Click “Start Free Trial” and enter an email address and password.
A graphic of a storefont surrounded by various products.

Select your products.

2. Add Your Products

  1. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”2″>Set pricing, the title, description, and any media for the product.
    • ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”3″>Add the product to your inventory.
Tiny people interacting with a large computer monitor to customize their website.

Customize your site.

3. Choosing a Theme

  1. one store per account, then it feels like a misnomer.
  2. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”3″>Browse through free and paid themes.
    • ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”4″>Preview themes to see how they look with sample products.
    • ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”6″>From your Shopify admin, go to “Online Store” > “Themes.”
    • Colors and Fonts: Adjust to match your brand’s color palette and typography.
    • Layout: Modify the layout to enhance user experience.
    • Logo and Branding: Upload your logo and customize the header and footer sections.
  • 5. Setting up Payments

    1. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”2″>Choose from available options like Shopify Payments, PayPal, etc.
      • only offer PayPal.

    7. Launching Your Store

    1. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”2″>Conduct a test purchase to ensure everything functions smoothly.
    2. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”4″>Announce your store launch through social media and email campaigns.
    Envelopes and letters in a circular graphic.

    Email, SEO, and other marketing efforts.

    8. Post-Launch

    1. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0″ value=”2″>Implement email marketing campaigns.

    About the author

    As President of DirectPayNet, I make it my mission to help merchants find the best payment solutions for their online business, especially if they are categorized as high-risk merchants. I help setup localized payments modes and have tons of other tricks to increase sales! Prior to starting DirectPayNet, I was a Director at MANSEF Inc. (now known as MindGeek), where I led a team dedicated to managing merchant accounts for hundreds of product lines as well as customer service and secondary revenue sources. I am an avid traveler, conference speaker and love to attend any event that allows me to learn about technology. I am fascinated by anything related to digital currency especially Bitcoin and the Blockchain.