Media Buying vs Media Planning – What’s the Difference?
Let’s imagine something real quick: you’ve been using a single platform, like Facebook or Google Ads, to drive all your traffic and conversions. Things are going great, your business is growing, and you’re feeling on top of the world. But then, suddenly, the algorithm changes or your account gets suspended, and poof! Your primary source […]
Top 6 Fintech News from April You Need to Know
Let’s round up what happened in April 2024 in fintech with five major and five under-the-radar news pieces. Here’s what happened last month. Need more powerful payment processing? DirectPayNet is your solution. MAJOR: TabaPay’s Acquisition of Synapse Assets Expands Embedded Finance Capabilities for Merchants Payment processor TabaPay recently acquired the assets of Banking-as-a-Service (BaaS) platform […]
A Complete Guide to Credit Card Decline Codes
While it may seem like a minor inconvenience, understanding credit card decline codes is crucial for the smooth operation and financial health of your business. These codes, which are generated when a transaction is rejected, provide valuable insights into why the payment failed and what steps you can take to resolve the issue. By familiarizing […]
5 Ways to Reach Below 5% Refund Rate & Avoid Chargeback Scams
Chargeback scams are an increasingly significant threat to the bottom line of ecommerce businesses, particularly those operating in high-risk industries. These fraudulent chargebacks not only result in lost revenue but also lead to increased operational costs, damaged relationships with payment processors or service providers, and potential penalties from card networks like Visa and Mastercard. Here’s […]
The Rise of Digital Tipping: Best Practices for Tipping Platforms and Content Creators
As more and more businesses move their operations online, the concept of digital tipping has gained momentum, transforming the way customers show their appreciation for quality service. Gone are the days when cash was king; today, customers prefer the convenience and flexibility of cashless tipping options. For online merchants and creators, embracing digital tipping can […]