Author: Maria Sparagis

  • Is It Too Early to Start Black Friday Marketing? When and Why You Should START NOW

    Well, folks, it’s that time of year again. No, I’m not talking about pumpkin spice lattes or the sudden appearance of Halloween decorations in every storefront. I’m talking about Black Friday – the “Super Bowl” of sales, if you will. I know, I know. “But it’s still summertime!” you might protest. “Isn’t it too early…

    Man sitting on pile of cash with Black Friday Marketing Strategies written above
  • Mastercard Bans Debit Cards for US Cannabis Shops, How to Comply without Losing Customers

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    Mastercard recently made a controversial decision that sent shockwaves through the burgeoning cannabis industry. The global financial giant instructed US-based cannabis shops to cease accepting its debit cards, citing federal laws that still classify marijuana as an illegal substance. The crackdown is instilling fear in cannabis merchants across the US. But what does this move…

    Featured image for Mastercard banning debit transactions on cannabis stores
  • What TikTok’s Online Store Means for Amazon, Shein, and ClickBank

    Digital marketing trends have revealed a new horizon where social media platforms aren’t just about connecting with friends or finding entertainment anymore. In a revolutionary step forward, the concept of a fully-fledged online retail store integrated within a short-form video platform has emerged. This inventive approach seeks to redefine e-commerce as we know it, providing…

    TikTok shopping tab and in-feed shopping set to disrupt Amazon, ecommerce.
  • How to Get Off MATCH: A Guide

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    Stuck on MATCH and don’t know how you got there or how to get off? In this guide, we’ll take you through the step-by-step process of escaping from MATCH’s clutches and finally regaining your freedom. Whether you’ve been placed on MATCH by accident, from a previous business, from a mismatch, or something else entirely, we’ve…

    How a merchant can get off the MATCH list
  • Are You Meeting Americans’ Demand for Sustainability? A Green Awakening

    The contemporary landscape of the retail sector has experienced a transformative shift towards implementing sustainable business practices. The environmental sustainability of a business owner extends beyond simply their carbon emissions or their energy use. It encapsulates the holistic approach they take towards their operations – from the supply chain to their waste management protocols. This…

    Demand for business sustainability is growing among American consumers